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Baptist Memorial Coordinator-Web Content Design Senior BTS in Memphis, Tennessee


Creates and maintains digital content for both internal and external audiences using the most current technology available. Coordinates strategic use of digital assets in system marketing and communications campaigns. Performs other duties as assigned.


  • Creates digital content consistent with Baptist branding guidelines using the technical skills required.

  • Possesses the ability to create, edit and modify digital content on multiple web sites that meets client, department and corporate objectives for both internal and external audiences.

  • Meets appropriate deadlines without supervision.

  • Remains flexible and can re-prioritize multiple projects to meet shifting deadlines.

  • Ensures content quality and accuracy.

  • Design and implement creative page designs, banners, and graphics using HTML, CSS and other graphic design software as required.

  • Successfully translates design mock-ups to code that works with multiple CSS and include files maintaining consistent navigation throughout the sites.

  • Consults with internal clients and offers design and content update services to meet their online objectives.

  • Handles multiple client projects at the same time and makes sure that jobs are done on time and the client is happy.

  • Identifies and recommends appropriate online audiences, marketing tools, and objectives when developing content with a client.

  • Analyzes client's needs and work processes to determine potential solutions.

  • Identifies and recommends alternative Web marketing concepts as needed.

  • Plans, coordinates content and publishes digital direct-marketing efforts.

  • Ensures that all health information is clinically approved before distribution.

  • Develops collaborative relationship with Corporate Communications staff, as well as key department and service line leaders within BMHCC, to identify and implement online objectives.

  • Follows appropriate communication channels while developing projects.

  • Communicates project status regularly to colleagues and clients.

  • Consistently manages projects to meet deadlines without supervision.

    Other duties as assigned

Requirements, Preferences and Experience



Minimum Required


Five years experience in digital content creation and strategy, four years hand-coding

html and CSS.

Seven years experience in digital content creation and strategy.



Minimum Required


Associate's degree.

Bachelor's degree preferred and/or equivalent work experience and certifications.



Minimum Required


Special Skills


Minimum Required


Advanced knowledge of HTML, CSS, and web design; Copy writing and editing skills.

Basic HTML5 understanding. Basic Photoshop or other photo editing software skills. Basic knowledge of JavaScript for page validation.

Web animation experience including video editing. Microsoft SharePoint, Sitecore or other Content Management System (CMS) experience. Experience using InDesign or Illustrator software. Working knowledge of information architecture principles. Experience with XML. Experience using

Social Media such as Facebook and Twitter/X to enhance page rankings in search results.

About Baptist Memorial Health Care

At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.

At Baptist, We Offer:

  • Competitive salaries

  • Paid vacation/time off

  • Continuing education opportunities

  • Generous retirement plan

  • Health insurance, including dental and vision

  • Sick leave

  • Service awards

  • Free parking

  • Short-term disability

  • Life insurance

  • Health care and dependent care spending accounts

  • Education assistance/continuing education

  • Employee referral program

Job Summary:

Position: 18615 - Coordinator-Web Content Design Senior BTS

Facility: BMHCC Corporate Office

Department: HS Communications Corporate

Category: Marketing and Communications

Type: Non Clinical

Work Type: Full Time

Work Schedule: Days

Location: US:TN:Memphis

Located in the Memphis metro area REQNUMBER: 21858