Job Information
Quadient Bilingual Demand Generation Specialist in Markham, Ontario
Connect with Quadient
At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels .
Quadient Needs Digital Marketers Like You
Are you looking for a fun, creative, collaborative work experience? Come join the Quadient Mail Solutions Demand Gen team. Creativity. Drive. Entrepreneurial mindset. Gold nuggets (Sorry, not real gold. That’s our term for a red-hot value prop.) And results! We’ve got it all. Except we’re a few cupcakes short of a party. That’s where you come in.
We are looking for a bilingual (English and French) Digital Marketing Specialist to create, execute, and report on multi-channel digital marketing campaigns in support of our North American (NORAM) lead generation goals, with specialization in the Canadian market. You will be a part of our digital demand gen family with primary responsibilities of lead gen campaign management, email nurturing and chatbot specialist. But don’t worry, you will touch everything from ABM to SEO. Within each project you will be responsible for everything from creative ideation and copywriting to asset development to campaign management and optimization. Join the fight against boring jobs and come help us make work fun and rewarding.
Your role in our future - A Day In the Life
Responsible for maintaining and updating our core email journeys and weekly single sends for the Canadian market, in both French and English.
Contribute to the conceptualization and development of multichannel lead gen campaigns including strategy, themes, research, and project planning. This often consists of repurposing existing U.S. campaigns for the Canadian market.
Ensure corporate website (Mail.Quadient.com/ca) content is up to date, the CX is optimized and the content is aligned with lead gen initiatives and champion best practices to maximize lead gen and the overall customer experience.
Project Lead for our Canadian Postal Rate Change campaign. Leverage Canada Post, Purolator and other carrier updates to provide thought leadership, build customer loyalty and generate leads.
Update and manage existing chatbot playbooks in Drift. Ensure an optimal CX and maximize ROI from the platform. Create new playbooks for campaigns as needed.
Conceptualization, copywriting, and project management of digital content including emails, web pages and landing pages as well as blog posts, PDFs, white papers, videos, infographics, and other downloadable, digestible content.
Develop and maintain campaign metrics and provide regular reporting and analysis.
Communicate the Quadient value proposition to increase brand awareness, generate demand and position Quadient as industry thought leaders.
Manage the Canadian edition of our monthly mailing and shipping newsletter Quadient Connections as well as our blog.
Your Profile
4-6 years in a B2B digital marketing lead gen role with specialization in email nurturing, paid media and thought leadership style content marketing.
Experience in email campaign creation and management (Eloqua a plus) as well as playbook management in a website chatbot (Drift a plus).
Solid understanding of current digital marketing and demand generation trends, direct marketing, consumer psychology and other marketing best practices.
Above average copywriting and editorial skills with a keen eye for detail.
An adaptive learner with a passion for digital marketing.
Self-starter, effective multi-tasker.
A natural collaborator.
Creative and innovative with the ability to generate new ideas on your own.
BA in Digital Marketing or similar field; or relevant experience
Basic editing capabilities in programs such as Adobe Creative Cloud (Photoshop, Acrobat, InDesign, Video) a plus.
Experience with digital marketing tools and analytics software such as Google Analytics, SEM Rush, Site Improve, HotJar, Search Console, Facebook, and LinkedIn ad managers, Canva, Bynder, Drupal, GoToWebinar and others.
Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.
Help us stay ahead of the curve. Apply now.
Rewards & Benefits
Flexible Work : Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.
Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.
Inclusive Community: Join diverse communities and engage in our Philanthropy program.
Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.
Caring for Wellbeing : Access our complimentary employee assistance program for mental health support.
Be yourself at Quadient
Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.
We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at careers@quadient.com
Quadient is an Equal Employment Opportunity Employer*: We believe that diversity brings benefits to our customers, our business, and our people so we are committed to being an inclusive employer. We encourage applications from all suitable applicants, regardless of background. We firmly believe in zero discrimination in employment on any basis, including gender, race, ethnicity, religion or belief, national origin, age, disability, marital status, sexual orientation, gender identity, citizenship status, veteran status, and any other protected characteristics.
*This includes being an Affirmative Action Employer in the United States.
People. Connected.