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CBRE Marketing Manager in Madison, Wisconsin

Marketing Manager

Job ID




Service line

Advisory Segment

Role type



Phoenix - Arizona - United States of America, Los Angeles - California - United States of America, San Diego - California - United States of America, San Francisco - California - United States of America, Washington - District of Columbia - United States of America, Atlanta - Georgia - United States of America, Chicago - Illinois - United States of America, Boston - Massachusetts - United States of America, New City - New York - United States of America, Dallas - Texas - United States of America, Remote - US - Remote - US - United States of America


Working with Capital Markets Marketing Director, the Marketing Manager will execute a comprehensive marketing strategy for Capital Markets.


Execute content marketing efforts in partnership with content activation team, ensuring alignment to Capital Markets business objectives

Maintain project intake, schedules and delegate activities as necessary to ensure timely delivery of deliverables

Manage workflow of inside and outside resources including events, digital/web, writers and designers; manage external advertising/vendor relationships as needed

Craft compelling messages across marketing channels (case studies, sales sheets, advertising, landing pages, email, social media, event collateral) to drive traffic, engagement and leads

Review deliverables for compliance, grammar and ensure content is consistent with our brand voice, style and tone

Manage key stakeholder relationships across the organization, ensuring needs are met

Track and report on campaign performance

Evaluate projects using relevant KPIs and feedback from business stakeholders; use performance results to continuously look for ways to optimize and improve processes and outputs

Maintain deep understanding of Capital Markets product offering, audience segments, market dynamics and competitive landscape

Develop value proposition and key messaging for Capital Markets products and services

Coordinate with other national and local marketing professionals to develop and share best practices within and across markets


Provides formal supervision to individual employees within single functional or operational area. Approves subordinate's recommendations for staff recruitment, selection, promotion, advancement, corrective action and termination. Effectively recommends same for direct reports to next level management for review and approval. Plans and monitors appropriate staffing levels and utilization of labor, including overtime. Prepares and delivers performance appraisal for staff. Mentors and coaches team members to further develop competencies. Leads by example and models behaviors that are consistent with the company's values.


Knowledge of Adobe Creative Suite

High level of proficiency in Microsoft Office Suite

Excellent project management and verbal and written communication skills

Familiarity with product marketing tactics (e.g. integrated marketing campaigns)

Ability to write clearly, concisely and effectively with business acumen across a variety of marketing channels

Ability to function in a team setting and take direction from colleagues; comfortable working with both in-person as well as remote team members

Ability to independently assess problems and implement solution

Ability to manage and prioritize multiple projects and deadline

Ability to think creatively while adhering to corporate guidelines

Working knowledge of Google Analytics


Bachelor’s degree and at least six years of professional experience, commercial real estate preferred




Ability to comprehend, analyze, and interpret the most complex business documents. Ability to respond effectively to the most sensitive issues. Ability to write reports, manuals, speeches and articles using distinctive style. Ability to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.


Requires intermediate knowledge of financial terms and principles. Ability to calculate complex figures. Ability to forecast and prepare budgets. Conducts financial/business analysis including the preparation of reports.


Ability to solve advanced problems and deal with a variety of options in complex situations. Requires expert level analytical and quantitative skills with proven experience in developing strategic solutions for a growing matrix-based multi-industry sales environment. Draws upon the analysis of others and makes recommendations that have a direct impact on the company.


Requires knowledge of all software used by personnel in the department


Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Responsible for setting department deadlines. Errors in judgment may cause long-term impact to co-workers, supervisor, department and/or line of business.

CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)