Job Information
Nestle Performance Marketing Manager, Nespresso Nordics in Lysaker, Norway
Join Nespresso Nordics – We are looking for the Power of YOU!
Are you an experienced SEM and SEO professional with a proven track record building successful online marketing strategy? Passionate about excellent coffee, driving traffic, and planning campaigns? If so, we invite you to come join us as our new Performance Marketing Manager at Nespresso Nordics! Choose your base location in Oslo, Stockholm, or Copenhagen, and embark on this exciting opportunity!
Working at Nespresso
At Nespresso, coffee is at the center of what we do, and in the heart of that center is our people. Our culture is an essential part of making our business ambitions come to life, and we embody an inspiring, engaging, and meaningful place to work.
We Inspire , We Care , We Act , and We Innovate . We believe that coffee can be a force for good, having a positive impact on the communities we work with, our customers, our employees, and our planet. We launched our first recycling program already in 1991 and have since then continued to build on our strong sustainability agenda. Today, we are committed to delivering on our promise to reach Net Zero by 2050.
We foster a culture that inspires us to be and do our best while enabling the vision of Unforgettable taste and infinite coffee possibilities .
Your job
As our new Performance Marketing Manager at Nespresso Nordics, you will become part of our dynamic Nordic PR & Communications team. You will collaborate closely with key stakeholders in Marketing, E-Commerce, Trade, and Finance across the Nordics, as well as with our headquarters in Switzerland, in addition to creative and media agencies.
This is a full-time position, in which you can choose to be based in either Oslo, Stockholm, or Copenhagen, and you will report directly to the Nordic Digital Marketing Manager.
Your primary responsibility will be to drive relevant audiences to our E-channels, with the goal of increasing retention and driving sales. You will play a crucial role in translating campaign planning, channel initiatives, and business objectives into a clear and effective online acquisition strategy.
In addition to this, you will actively collaborate with our Brand team in the online domain to maximize our visibility and enhance online awareness. By leveraging your expertise, you will ensure that our brand message reaches the right audience at the right time, ultimately driving engagement and conversion.
Key responsibilities in the role will include:
Develop a comprehensive digital acquisition plan to increase traffic and audience engagement on Nespresso's digital touchpoints, aligning with sales objectives.
Define and execute a performance-based plan that considers global campaign strategies, local market needs, competitive landscape, and budget constraints.
Increase quality traffic and raise awareness to grow Nespresso's audience across various digital touchpoints.
Implement performance strategies and maximize the impact of digital media investments, such as Search, Display, Paid Social, Affiliate Marketing, Email Marketing, and App channels.
Manage day-to-day online acquisition tactics, including SEM, SEO, Programmatic Advertising, Retargeting, Affiliate Marketing, and Paid Social Media Campaigns.
Monitor, analyze, and optimize local digital acquisition and performance activities, making data-driven decisions to maximize results and provide stakeholders with clear insights into media channel performance and ROI.
Gather insights and compile comprehensive reports to provide stakeholders with a clear understanding of media channel performance and ROI.
Collaborate with performance and creative media agencies to ensure the delivery of high-quality online materials and campaigns.
Stay updated on new trends, tools, and applications within the digital industry, identifying opportunities for innovation and improvement.
We are looking for the Power of YOU!
To thrive in the position, you have strong business acumen, a data-driven mindset, and a creative flair. In addition to this, you:
Have a minimum of approx. 5 years’ experience working with Performance Marketing, including driving audience engagement through digital acquisition activities, such as SEM, SEO, Programmatic Advertising, Retargeting, and Custom Audiences.
Hold a relevant educational background.
Are fluent in English, and ideally also in one of the Scandinavian languages (Norwegian, Swedish, or Danish), but the latter is not a must.
Are familiar working with Google tools and platforms, including DMP.
Leverage qualitative and quantitative data for strategic decisions.
Excel in aligning strategies across multiple stakeholders, including Nespresso HQ, Sales, Marketing, and Operations teams.
Have a results-oriented mindset, enabling you to understand the impact of your contributions.
Actively seek collaboration and idea-sharing, believing in proactive cooperation.
Show energy, enthusiasm, and team-oriented approach to drive success.
Join Nespresso Nordics and Make Your Mark
Your individuality is our greatest asset. If you are ready to be part of a supportive and inspiring team that values your true self, seize this opportunity and apply today. Together, we will unleash your potential and redefine what is possible.
Would you like to know more about us?
Follow us on LinkedIn (Nespresso (https://www.linkedin.com/company/nestl-nespresso/) and Nestlé (https://www.linkedin.com/company/1393/) ), if you would like to be notified of new opportunities and learn more about our values. Follow us on Instagram (Nespresso (https://www.instagram.com/nespresso.dk/) and Nestlé (https://www.instagram.com/nestlenordic/) ), if you want to know more about our company culture and see what it is like to work with us.
The Selection Process & Contact
We will interview suitable candidates as they apply, so please do not hesitate to take this opportunity to submit your application and CV as soon as possible, and by December 3, 2024, at the latest. If you have any questions regarding the job, please contact Nordic Digital Marketing Manager for Nespresso, Daniela Bonardi on LinkedIn (https://www.linkedin.com/in/daniela-bonardi-42348420/) . Please note that we only accept applications that are sent to us via our Careers site.
Preferred start date: as soon as possible
We look forward to hearing from you!