Job Information
J.B. Hunt Transport Sr Digital Marketing Manager in Lowell, Arkansas
Job Summary:
Under general supervision, this position is responsible for interfacing with cross-functional technical teams to ensure orchestration across marketing technology stack. This role will work directly with our business unit and product marketing managers to provide reporting, best practices, and recommendations to improve the overall experience.
Job Description:
Key Responsibilities:
Lead the operation and orchestration of the marketing automation technology, content management system, and internal platforms.
Track and optimize performance between technology partners and internal systems.
Orchestrate integration roadmap and ensure development work is on time, correct, and marketing tools communicates successfully.
Ensure marketing technology is used to execute, analyze, and improve marketing across the customer life cycle.
Measure internal collaboration and the impact of marketing activity and reach of new customers.
Qualifications:
Minimum Qualification:
- Bachelor’s degree in Marketing, Business or related field with at least 5 or years of technology integration experience.
Preferred Qualification:
Engineering or technology background preferred
Functional knowledge of marketing automation technology
Knowledge of website design principles
Project management experience
Experience coordinating sprint-based development work
Ability to develop budget and scope for multiple BU projects
Technology Integration-specific knowledge
Experience building Martech integrations for web and app platforms
Experience with automation software and CRM
Experience working with APIs
Familiarity with CMS systems
Familiarity with data structures, data validation, and ETL/SQL processes
Knowledge of SEO
This position is not eligible for employment-based sponsorship.
Education:
High School (Required), GED (Required), Bachelors: Marketing (Required), Bachelors: Computer Engineering, Bachelors: Business Administration/Management (Required)
Work Experience:
Technology, Marketing, Engineering
Job Opening ID:
00564021 Sr Digital Marketing Manager (Open)
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.