Job Information
GE Appliances, a Haier company Senior Director, Consumer eCommerce in Louisville, Kentucky
At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .
Interested in joining us on our journey?
GE Appliances is built on the purpose to enable happiness and wellbeing in every home. We are focused on building a robust, innovative House of Brands (multiple business lines) enabling us to achieve expansive growth. Our organization has incredible momentum, with accelerating sales growth in recent years.
We have a great opportunity available for a Senior Director, Digital Marketing & eCommerce role responsible for overseeing a team responsible for the development and execution of the company’s digital, CRM, consumer data and paid social media strategies. This role will be based out of Louisville, KY.
Position
Senior Director, Consumer eCommerce
Location
USA, Louisville, KY
How You'll Create Possibilities
Direct to Consumer (B2C) Initiatives:
Drive cohesive, connected, and unified consumer experience across owned digital and commerce channels.
Develop and align marketing campaigns to drive commerce and align to consumer experience and brand strategies.
Partner with product lines, fulfillment forecasting teams, and distribution teams to support online sales operations.
Drive sales and margin thru digital channels and affiliates.
Configure, test, and validate destinations (paid social, display, media, targeting platforms) to send segments for audience activation and conversion.
CRM Strategy
Develop multi-year strategy, resource plans and communication strategy to support CRM journey plans by brand.
Develop and launch customized consumer communications including predictive capabilities.
Oversee SEO and SEM strategy for all consumer websites.
Work with MarTech team to implement platform and site enhancements.
Social Media
Provide best in class customer/consumer service and operations support for Social Media, Digital & eCommerce
Ensure delivery of quality of service and productivity metrics.
Maintain strong connections with call centers and service teams to ensure synergies are optimized.
Responsible for consumer ratings and review web scraping and product feedback.
Leadership & Team Development
Ensure teams are appropriately staffed and oversee organizational resource needs.
Provide leadership, coaching, support, and development opportunities to team leads to develop a strong digital marketing and eCommerce team.
Ensure team is executing GE Appliances’ strategy and developing action plans that support the business’ growth goals.
Develop and ensure employee capability through performance management processes, goal setting, development plans, talent reviews, training, and development with effective staffing decisions.
Foster a challenging, inclusive, and rewarding environment where people can perform their best work.
What You'll Bring to Our Team
Qualifications/Requirements
Bachelor’s degree from an accredited university or college
12+ years of digital marketing experience with at least 5 years with direct commerce and experience with integrated media and marketing platforms that include experience in social, digital, and traditional marketing
Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization with multiple brands
5+ years in CRM and or digital media experience
Experienced people manager with prior experience leading and developing a team of exempt and non-exempt employees, as well as working across indirect reports and cross functional partners
Extensive knowledge of digital environments, including SalesForce Marketing Cloud and other eCommerce platforms.
Deep understanding of conversion tactics, tools, and KPI tools like Dataroma
Excellent project management skills with technical background for ECP (Big Commerce), and marketing platforms (SalesForce)
Digital experience in programmatic advertising, online advertising campaigns, CRM onboarding
Strong experience with digital advertising ecosystem (ad servers, DSP (Demand Side Platform))
Desired Characteristics
Demonstrated ability to build relationships with internal and external stakeholders
Excellent communication skills and the ability to lead and execute on key projects
Experience in a DMP (Data Management Platform)
Experience with consumer data privacy, governance, and GDPR compliance laws
Prior experience with different ECP’s, Commerce Cloud and Big Commerce
Prior experience having worked with SalesForce tools, Commerce Cloud, Service Cloud, Marketing Cloud, and Sales cloud
#LI-DL1
Our Culture
At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com