Job Information
Robert Half Email Marketing Manager in Los Angeles, California
Description We are in search of an Email Marketing Manager based in Los Angeles, California, to manage and oversee our email marketing strategies. In this role, you will be working in the financial services sector, ensuring effective email automation and reporting through HubSpot.
Responsibilities
• Oversee the execution of marketing emails through HubSpot.
• Handle email campaigns in a lead generation environment, managing a large subscriber base.
• Set up and manage email campaigns, including one-off and recurring campaigns.
• Analyze data and conduct A/B testing to optimize email performance and improve engagement.
• Collaborate on SMS marketing initiatives and work closely with the creative team on design elements.
• Manage and analyze marketing workflows to improve efficiency.
• Track and report on the performance of email campaigns on a regular basis.
• Ensure emails are delivered effectively and resolve any spam issues.
• Use tools such as HubSpot, Google Sheets, Glock apps, and Google Postmaster for performance tracking.
• Leverage Google Sheets to extract relevant data from HubSpot. Requirements • Proven experience of 5 or more years in an Email Marketing Manager role or similar.
• Demonstrable experience with email marketing, lead generation, and SEO.
• Hands-on experience with HTML and content management systems.
• Proficiency in marketing automation technology, particularly HubSpot.
• Knowledge of SEO/SEM and Google Analytics.
• Familiarity with analytical and database tools.
• Solid experience in crafting email campaigns and newsletters.
• Strong understanding of marketing key performance indicators (KPIs) and marketing analytics.
• Excellent written communication and copywriting skills.
• Degree in Marketing or relevant field is a plus.
• Ability to work in a dynamic, fast-paced environment.
• Strong project management skills.
• Ability to work collaboratively with a team. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .