Job Information
Amazon Senior Paid Media Manager, Prime Video Marketing in London, United Kingdom
Description
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Rings of Power, Summer I Turned Pretty and The Grand Tour, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content - available in over 200 countries and territories worldwide. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
We are seeking a Senior Media Manager to lead integrated media strategy, planning and buying for Prime Video Europe. Your focus will be driving innovative and effective media campaigns for Amazon Original Series, Movies, Brand and Live – developing and executing strategies across both traditional and digital channels. You will be responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising.
The successful candidate will be a blended balance of media strategist, innovative thinker, project manager, relationship builder and analyst. They will be comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders including creative marketing, social, legal, events, PR and outside agencies and injecting thoughtful media perspective into the decision-making process. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills. The successful candidate have proven experience planning and executing paid media campaigns across big cross-functional teams and multiple countries.
Key job responsibilities
• Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic paid media strategies for our marketing campaigns grounded in audience insights.
• Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
• Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.
• Build storytelling materials that outline audience-led media strategies and be able to present confident and concise media recommendations to senior leaders and talent.
• Develop test and learn scenarios to continue to innovate and accelerate media performance.
• Manage budgets and timelines for media campaigns.
• Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
• Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
• Interface directly with networks, affiliates and partners to inspire and develop new advertising programs and secure premium media.
• Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
Basic Qualifications
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Experience in marketing or marketing research
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications
- Entertainment sector experience
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