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Publicis Groupe Senior Account Director - Influencer Marketing in London, United Kingdom

Company description

We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

Our Commitment

Diversity and inclusion is a core part of who we are at MSL. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Overview

The Role In A Nutshell

An experienced strategic thinker with experience across the digital space. You will act as a senior trusted advisor to our clients giving both strategic direction and tactical advice on influencer marketing programmes spanning social, digital and public relations. You will know how to leverage social and use social media in campaigns, build & maintain relationships with online influencers and create opportunities to upsell digital services. You will also identify emerging digital needs for the client as well as report to clients on on-going social media trends and best practice case studies. You will be an expert in the world of social media and influencer, from the latest platform, feature and trend developments, to ‘winning’ strategies and best practice community guidelines.

Responsibilities

  • You will be the strategic lead on IM and Social client accounts, providing counsel alongside Directors on all strategic matters, relating to the client and their industry

  • Guiding integrated accounts with strategic advice to wider teams, with a particular focus on delegation and briefing so that the team can learn, grow, and develop

  • Work with the Director, Social and Influencer to ensure integration of best practice IM and social planning/strategy.

  • Work alongside team leads, Directors and resource manager to input into budgets, staffing and servicing levels to ensure continued profitability

  • Demonstrate thought leadership and ability to sell in programmes with a strong influencer and social component, considering the IM and social dimensions of strategic planning.

  • Develop proposals for client campaigns, including always-on social programmes, content creation, stakeholder programmes, social media campaigns, influencer and word of mouth strategy and events

  • Work closely with the IM and social, creative, UX and development teams to project manage work and oversee the quality-of-service delivery

  • Build strong relationships with existing and new clients, acting as their key expert counsel and implementer to aid organic growth

  • Work with planning and content teams to ensure content optimisation (organic and paid)

Qualifications

  • Organised, with excellent attention to detail

  • Ability to think on your feet, work in an agile manner and adapt to changing requests

  • A great communicator, collaborator and delegator with people of all levels

  • Confident influencer expert and strategist capable of understanding the full cycle

  • Digital native with understanding of social from owned, earned and paid perspectives Confident, intuitive, rigorous, love of creativity, respect for the ‘big idea’, natural communicator.

  • Shaping the direction of some iconic global brands in developing & executing innovating social & influencer communications strategies

  • Experience building & executing influencer campaign strategies of all size & across multiple industries

Additional information

MSL has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.

  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.

  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.

  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.

  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.

  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

MSL operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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