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Facebook Product Marketing Manager, Ads Delivery & Targeting in London, United Kingdom

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Ads on Facebook make it easy for businesses to find people who'll be interested in their products and services, and for people to discover brands they'll love. Our ads delivery system makes trillions of decisions each day to match the right ads with the right people, with the goal of ensuring that every ad we show leads to a good experience for the person seeing it and the advertiser running it. We're looking for a Product Marketing Manager who's passionate about creating value for both consumers and businesses through the ads we show on our platform. This person will be responsible for helping our product teams support and build our current and next generation targeting products. He or she will evaluate approaches to mitigate product risks, assess market needs and conduct research to influence new product development, develop global launch plans to bring products and/or changes to the market, and identify opportunities to improve existing products. Excellent cross-functional leadership, analytical and communication skills, ability to manage multiple concurrent projects, and comfort with ambiguity are a must. The ideal candidate will also have a strong understanding of digital advertising platforms and the advertising market, a track record of shaping product strategy and growing product adoption, and a vision for how we can better meet the needs of our customers and stakeholders with our ads delivery and targeting solutions.This is a full-time position based at Facebook headquarters in London.

Required Skills:

  1. Deeply understand advertiser needs/requirements, market needs and opportunities and product risk areas in order to collaborate with product, engineering, research and design teams to shape product strategy for new and existing products

  2. Own go-to-market strategy for a portfolio of ads delivery and targeting products

  3. guide cross-functional teams in developing client communications, product documentation, and sales collateral

  4. work with comms, legal and policy teams on public communications related to product portfolio

  5. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs

  6. Support post-launch product adoption growth efforts

Minimum Qualifications:

  1. Communication skills that are effective with technical, business, and external stakeholders

  2. Track record of effectively collaborating with cross-functional teams and across organizations to drive results

  3. Demonstrated ability to drive resolution in the context of competing perspectives

  4. Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

Preferred Qualifications:

  1. 8+ years professional experience with digital advertising products or platforms

  2. Experience in a product marketing capacity driving future product strategy (partnering closely with product management, product marketing and/or engineering)

  3. Policy or regulatory experience

  4. MBA

Industry: Internet

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