Campus Pride Jobs

Director of Product Marketing

Company: Norstella

Location: London, United Kingdom

Date Posted: Sep 11, 2024

Employment Type: Full Time

Job ID: R-461

Description

Whilst this role location is set to London, we would also welcome applications from East Coast based US applicants who have the right to work in the US

About Norstella

At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need.

Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.

Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients:

• Citeline – accelerate the drug development cycle

• Evaluate – bring the right drugs to market

• MMIT – identify barrier to patient access

• Panalgo – turn data into insight faster

• The Dedham Group – think strategically for specialty therapeutics

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.

Job description

The Director of Product Marketing will be play a pivotal role in shaping the narrative of Strategic Intelligence BU’s products, understanding the needs of our customers, and leveraging insights to drive our go-to-market strategy. With a strong ability to lead through influence, this individual will work cross-functionally to help launch new persona-focused products across key market segments: Pharma, Financial Services, Biotech, and Consulting.

Key duties and responsibilities

• Strategic Thinker: Drive the strategic direction of our product marketing initiatives, ensuring alignment with the company's broader goals and vision.

• Customer Advocate: Deeply understand user needs and pain points. Validate innovative product concepts and features. Synthesize customer feedback into actionable insights.

• Data Analyzer: Leverage metrics to optimize product positioning, pricing, and strategy. Make informed decisions based on data-driven insights.

• Cross-functional Ally: Build and maintain strong relationships across Product, Commercial, Client Success, and Marketing teams. Lead through influence to ensure alignment and shared vision across these functions.

• Storyteller: Craft compelling narratives that resonate with both our sales team and our customers. Ensure our product story is both clear and compelling.

• Researcher: Stay ahead of industry trends, competitor movements, and target segment behaviors. Unearth key insights that can be transformed into strategic actions.

• Go-to-market Pro: Lead the development of go-to-market strategies. This includes assessing market needs, creating value propositions, defining user/buyer personas, estimating the target addressable market, and honing messaging, positioning, and pricing.

• Content Developer: Develop key content and collateral to support sales and marketing efforts. This includes sales presentations, playbooks, FAQs, and more.

Key requirements

• Bachelor’s degree in Marketing, Business, or related field; Master's degree preferred.

• Ability to build and lead a team.

• Minimum of 5 years experience in product marketing, preferably within the Pharma Intelligence or related industry.

• Proven track record in crafting compelling product narratives and go-to-market strategies.

• Exceptional communication and collaboration skills.

• Demonstrated ability to think strategically and lead through influence

Key competencies

• Strategic Vision: Ability to see the big picture and plan out steps to achieve long-term goals.

• Influential Leadership: Ability to inspire and lead teams without direct authority.

• Analytical Prowess: Skill in dissecting data and deriving meaningful insights.

• Stakeholder Collaboration: Proven experience in building and maintaining relationships across functions.

• Narrative Craftsmanship: Strong storytelling and messaging skills.

• Market Awareness: Keen understanding of Pharma Intelligence industry trends and shifts.

• Resilience and Adaptability: Ability to thrive in a fast-paced, ever-evolving environment.

Location:UK/ US (East Coast Time Zone)

Our Guiding Principles for success at Norstella:

01: Bold, Passionate, and Mission-First

02: Integrity, Truth, and Reality

03: Kindness, Empathy, and Grace

04: Resilience, Mettle, and Perseverance

05: Humility, Gratitude, and Learning

Benefits:

UK

• 25 days annual leave, 4 days for volunteering and a personal day

• 5% pension match

• Group Life Assurance (100% employer funded)

• Group Income Protection (100% employer funded)

• Other voluntary benefits such as: Dental, Cash Plan, PMI Excess Cover, Health Screening & Critical Illness

US:

• Medical and Prescription Drug Benefits

• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)

• Dental & Vision Benefits

• Basic Life and AD&D Benefits

• 401k Retirement Plan with Company Match

• Company Paid Short & Long-Term Disability

• Paid Parental Leave

• Education Reimbursement

• Paid Time Off & Company Holidays

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.

All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address: [email protected] .

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.