Job Information
Camping World Product Marketing Strategy Intern in Lincolnshire, Illinois
Are you passionate about marketing and eager to gain hands-on experience in the field? Good Sam is seeking a dynamic and creative Summer Marketing Intern to join our Product Marketing team. In this role, you'll have the opportunity to work on a high-impact strategy project while gaining exposure to both the creative and analytical sides of marketing. You'll be part of a collaborative, cross-functional team that supports Good Sam’s mission to help customers enjoy the open road. Your fresh ideas and innovative thinking will be essential as you contribute to our evolving product marketing strategy.
In return, you will gain real-world marketing experience in a dynamic, fast-paced environment. You will be given the opportunity to lead high-impact projects that influence Good Sam’s marketing strategy. Plus, you'll gain hands-on learning and professional development from experienced mentors and team members.
Ability to relocate to Chicago or Lincolnshire, IL for the summer term (June 9-August 15) is required. Camping World does not provide relocation or housing stipends.
What You'll Do:
Lead a Capstone Internship Project: Conduct a comprehensive, strategic evaluation of the competitive landscape for our product lines, including product analysis, positioning, pricing, and a thorough view of their marketing efforts. Provide actionable recommendations to differentiate Good Sam in the market. Present findings to executive leadership.
Analyze Customer Data: Work closely with cross-functional partners to create and analyze customer data, developing insights that will shape our marketing strategies.
Own a Creative Marketing Project: From ideation to execution, collaborating with cross-functional partners to lead a creative marketing execution, and assess its performance.
Support the Marketing Team: Assist with various marketing projects and tasks as assigned, contributing to the team's overall success.
Education
Currently pursuing a Bachelor’s degree in Marketing, Business, or a related field from an accredited university. Preference given to students from leading area business schools (Illinois, Wisconsin, Indiana, Michigan, Michigan State)
Rising Seniors with a cumulative 3.0+ GPA strongly preferred
A graduation date between December 2025-July 2026.
What You'll Need to Have for the Role:
Passion for Marketing: Enthusiastic about marketing with a curious and proactive approach to learning and skill development
Adaptable & Collaborative: Ability to excel in a fast-paced environment, working both independently and in collaboration with others
Communication Skills: Strong written and verbal skills to effectively share ideas and collaborate with cross-functional partners
Data-Driven Mindset: Ability to analyze data and translate it into actionable insights that inform marketing strategies
Organized & Detail-Oriented: Strong organizational skills and attention to detail to manage multiple tasks and projects effectively
Marketing Channels Knowledge: Familiarity with key marketing channels, including search engines and social media platforms
Technical Skills: Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and a willingness to learn new tools and platforms
Pay Range:
$24.00-$24.00 Hourly
In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.