Job Information
ConvaTec Content Marketing Manager – Ostomy Care in Lexington, Massachusetts
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com
Our search for better is changing the lives of our customers. It’s changing the careers of our people too – creating new challenges and opportunities all the time. We’re a business that never stands still. Join the team as a Content Marketing Manager – Ostomy Care and you won’t either.
The Content Marketing Manager – Ostomy Care is responsible for developing and implementing clinical marketing plans, customer, patient, and sales training program content.
DUTIES AND RESPONSIBILITIES:
This clinical content creator will require detailed technical/clinical knowledge, solid knowledge of the clinical marketplace coupled with the ability to simplify and synthesize clinical concepts in a way that is easily understood to non-medical audiences, such as patients, caregivers, and sales representatives. The clinical marketing content manager writes and creates clinical content that resonates and engages both HCP and patient audiences.
The Clinical Marketing Content Manager creates innovative, compelling, and motivating customer-centric content experiences while simplifying and aligning Ostomy Care’s clinical messages across the organization. This role is responsible to initiate, develop, and execute meaningful content experiences, with a shared focus on operational processes and workflows, which engage and motivate physicians and other healthcare professionals (HCPs).
The Clinical Content Marketing Manager will be responsible to creating clinical marketing content that strengthens and aligns with Ostomy Care marketing campaigns, patient programs, and product portfolio. This person supports the content development for HCP workshops, tradeshows, social media events. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of channels. Additionally, this role will work closely with the Ostomy Performance Marketing, Product Marketing team and Medical Affairs team. This is a role for a confident individual contributor leader who can think strategically, while also rolling up their sleeves to drive key execution of the set strategies. The role requires a vision and roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.
This role understands today’s digital marketing ecosystem and how to apply strategic planning and content development for the holistic experience. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other capabilities within omnichannel marketing, as well as sales tools.
QUALIFICATIONS/EDUCATION:
Bachelor’s degree in marketing, Business, Communications, English, Journalism
5+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
Experience developing content and materials from concept through production for in-channel delivery, with a heavy concentration on digital storytelling and asset creation.
Solid understanding of brand standards, application, and management
Highly motivated, action-oriented with demonstrated ability to lead, collaborate, and influence within a team-based matrixed environment and partner with internal/external stakeholders.
Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership
Strong attention to detail, good adaptability, and ability to manage and progress projects through completion.
KNOWLEDGE, SKILLS, AND ABILITIES:
Write and create clinical content that resonates and engages both HCP and patient audiences.
Work closely with all of Marketing, Sales, Medical Affairs, R&D, and other functions to develop new customer support collateral, case studies, and clinical "tips and tricks" material to help HCPs and Patients Learn, Choose and Love Convatec Ostomy solutions.
Work closely with clinical and medical affairs to implement clinical & publication strategies that will support the Ostomy Care business’ marketing goals.
Create and launch clinically based marketing materials that simplify and synthesize clinical information to our field to support a deeper understanding of the Ostomy care, the clinical benefits and differentiation of Convatec’s solutions and the resulting patient outcomes.
Cultivate strong relationships with field force, cross-functional partners.
Create and deliver HCP messaging and core claims, ensuring alignment with patient narrative.
Develop field sales materials with consistent pull through of aligned messages – includes digital visual aid, leave behinds etc.
Identify key points of differentiation, reasons to believe and benefits-driven messaging themes through partnership with product marketing.
Lead cross-functional collaboration to establish consensus on program content strategy, target audience communication journey and measurable content goals as informed by data and research.
Develop content strategies, governance framework, and editorial calendar that outlines the types of content to be created, distribution channels, publishing cadence, and measurement criteria, while establishing functional content management foundations.
Author creative briefs and lead kickoffs for designers, digital producers, agencies, copywriters, and project management.
Generate ideas independently and collaborate with key team members to recommend foundational content assets that serve as the center of an omnichannel system that delivers the right message to the right person at the right time in the right channel.
Identify content gaps and translate existing content into new opportunities across communication channels via in-market performance insight and data-driven decisions.
Partner with analytics resources to test content types, creative approaches, demonstrate the value of content marketing, and provide regular performance updates.
Build, activate, and manage cross-functional relationships with Product Marketing, Performance Marketing, Medical Affairs, Sales, and other relevant teams.
TRAVEL REQUIREMENTS:
- The position may involve travel up to 10% of the time, mostly within North America and Europe but overseas travel is expected. Most trips will include overnight travel
WORKING CONDITIONS:
Hybrid working –2 to 3 days per week in the office driven by business requirements as Convatec has a flexible approach to office working .
Preference for proximity to London or Lexington, MA offices.
Our products make a big difference every day. So will your contribution. The work you do will mean more, because it’ll make things better for your team, our business or our customers’ lives. It’ll inspire you to deliver to your very best. And we’ll be right behind you when you do.
This is a challenge more worthwhile.
This is work that’ll move you.
#LI-LM1
#LI-Hybrid
Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at careers@Convatec.com .
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
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