Job Information
American Academy of Family Physicians Manager, Marketing & Communications (MarComm) in Leawood, Kansas
Thank you for your interest in careers at AAFP!
The American Academy of Family Physicians and its chapters proudly represent more than 130,000 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.
The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.
Summary
Travel: Possible 5-10 days travel per year
Job Description
When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.
SUMMARY OF RESPONSIBILITIES:
The Segment Marketing & Communications (MarComm) Manager is responsible for the development, management, implementation and measurement of integrated strategic marketing plans to support the assigned AAFP customer/member segment as well as achieving desired product and program results. This includes defining marketing strategies and tactics that meet or exceed defined business goals and objectives. This position will report to the Director, Segment Marketing & Communications.
Specific aspects include:
Develop and deploy annual marketing plans inclusive of strategy, messaging, channel/tactical plans, performance tracking and budget management.
Collaborate with the Membership and other AAFP staff to establish a strong understanding of the designated member segment(s) to inform the development of integrated plans focused on recruitment, retention/conversion and engagement.
Manage the implementation of marketing plans, providing clear direction to Marketing partners, including creative and channel teams, that enables them to successfully execute against approved marketing plans.
Monitor and evaluate performance metrics to ensure marketing effectiveness and to optimize performance over campaign periods.
Other duties as assigned.
#LI-Hybrid
REQUIREMENTS:
Bachelor’s degree in marketing or other related field plus at least 10+ years of related work experience including creating annual plans, implementing/assessing those plans and proven history as an effective marketing strategist and cross-functional team leader. Must be able to plan, organize, and have a high level of detail orientation and follow through. Ability to ask meaningful questions and effectively probe to uncover/understand business needs and opportunities. Proven track record of turning insights into actionable plans. Ability to successfully influence at all levels of an organization and to make presentations to a multitude of audiences. Ability to ask meaningful questions and effectively probe to uncover/understand business needs and opportunities. Ability to work collaboratively across teams to successfully achieve results. Excellent interpersonal, verbal, and written communication, analytical, and negotiation skills. Effective time management skills, problem solving abilities and the ability to multi-task. Self-starter who thrives in a fast-paced environment.
Experience with a CRM system is required, HubSpot is preferred. Account management experience is desirable. General knowledge of media buying/advertising sales is desirable.
At the AAFP we are committed to diversity and creating an inclusive environment for all employees.
We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.
EEO Employer/Vets/Disabled
For the Hearing Impaired our TTY number is: (913) 906-6333
We thank all respondents for their interest in AAFP.
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