Job Information
ASSA ABLOY Marketing Automation & Engagement Specialist (Marketo) in Lanskroun, Czech Republic
Career Opportunities: Marketing Automation & Engagement Specialist (Marketo) (30366)
Requisition ID 30366 - Posted - LUX-IDent s.r.o - IDT - LuxCards Group - CZE: Lanskroun (Tovarni) - Sales, Marketing & Product Management - Posting Country (1) - Yes - Mid-senior level - Travel Required: 0%-10%
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An Amazing Career Opportunity for a Marketing Automation & Engagement Specialist (Marketo) !!
Location: Lanskroun, Czech Republic
Job ID: 30366
Who are we?
HID Global powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.
We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo
HID’s Identification Technologies Department:
HID’s Identification Technologies powers the trusted identities of the world’s people, places and things through smart components and cloud services. We make it possible for people and organizations to transact safely, work productively, and travel freely. Our contactless identification and sensing (RFID, NFC, and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect, identify, collect and manage data quickly and accurately across virtually any IoT application.
As our Digital Engagement Specialist , you’ll support HID’s success by:
Advising marketing managers on digital engagement and demand generation best practices to optimize the performance of newsletters, emails, nurtures, landing pages and forms
Creating, executing and reporting on newsletters, emails, landing pages, nurture campaigns and forms in Marketo following industry best practices and brand guidelines, across the globe
Setup assets (emails and landing pages) for digital engagement and demand generation campaigns
Updating content on landing pages built in Drupal
Processing and uploading event and 3rd party program lead lists into Marketo programs
Supporting campaign creation and list uploading process within Marketo and Salesforce
Creating regular (monthly) reporting
Using project management tool, Workfront, to receive, manage and communicate on all assigned projects
Using testing tool, Litmus, to test, review and approve Marketo emails and communicate changes with marketing managers
Advising, creating, testing and reviewing paid LinkedIn campaigns and audiences
Staying up to date on current digital engagement and demand generation best practices for optimal performance
Designing, running and analyzing A/B testing of forms, landing pages and emails and apply learnings to future campaigns
Monitoring leads to ensure proper operational flow through the sales funnel and high lead quality
Running and socializing reporting and analysis on all digitl campaign engagements
Other digital engagement and demand generation special projects as needed
What we will love about your background:
Ability to actively own, project manage and be accountable for all assigned projects through final delivery, meeting all timeline milestones using our project management tool, Workfront
Results-oriented with the ability to execute tasks independently and with great attention to detail in a fast-paced environment
Strong collaboration and organizational skills utilizing collaboration tools: online meetings, email, Microsoft Teams and Workfront
Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
Familiar with operating systems, such as Windows, etc.
Working knowledge of Agile framework for marketing
Experience with Marketo and Salesforce.com
Your Experience and Education include:
A Bachelor's Degree, preferably in marketing, internet marketing or relevant technical field. Candidates with equivalent education plus relevant work experience may also be considered
Minimum 4 years of experience in managing global B2B email marketing/demand generation programs required
Knowledge in Marketing Automation processes including campaign creation, lead management and digital marketing
Ability to work and communicate effectively cross-functionally and cross-regionally
Solid grounding within the B2B environment, to understand ROI and calculate it in the most general of terms
Ability to effectively communicate in the English language, both verbally and in writing
Who you are as a Team Member:
Exceptional communication skills, both written and verbal
Willingness to ‘roll up sleeves’ and dive deep into tactical work when necessary
Good interpersonal skills, willingness to learn and continue to grow professionally
Strong team player and ability to work well with others
Why apply?
Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise
Innovation: You embrace challenges and want to drive ambitious change
Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly
HID is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.
We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
#LI-HIDGlobal