Job Information
FranklinCovey Demand Generation Manager in Lansing, Michigan
“We enable greatness in people and organizations everywhere. ”
FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100 , Fortune 500 , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.
To learn more, visit franklincovey.com .
Title: Demand Generation Manager
Division & Department: Enterprise Marketing
Status: Full-Time Exempt
Reports to: Sr. Director of Demand Generation
Location: Remote—Anywhere in the contiguous US
Job Summary
We are seeking a dynamic and strategic Marketing Manager to lead and execute various marketing initiatives including strategic marketing campaigns to drive lead generation and customer engagement for FranklinCovey. The ideal candidate is a creative thinker, data-driven decision-maker, and adept at managing cross-functional teams to drive successful B2B campaigns and achieve marketing goals and strategies. This role requires a strong understanding of marketing technology and data analytics.
Essential Job Functions
Conceptualize, plan, and execute integrated marketing campaigns across various channels (such as paid social media, email, web, digital content) to drive lead generation and customer engagement.
Implement strategies to attract, qualify, and nurture leads throughout the sales funnel.
Oversee the entire campaign lifecycle, from planning and execution to measurement and optimization.
Analyze campaign performance metrics, user engagement, and conversion rates to assess the effectiveness of marketing campaigns.
Stay up to date on industry trends and best practices in B2B marketing.
Collaborate with sales and other departments to ensure alignment and support marketing initiatives.
Lead the implementation of our chatbot enhancements and streamlining chatbot interactions.
Basic Qualifications
Bachelor's degree in marketing, business, or a related field.
5+ years of experience in B2B marketing.
Preferred Skills & Experience
Experience with content marketing, social media marketing, and demand generation.
Experience with 6 Sense, Marketo, Drift, and Google Analytics.
Strong understanding of marketing technology, including CRM, marketing automation, revenue intelligence platform, and analytics tools.
Proven track record of successful marketing campaign development and execution.
Analytics mindset with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work effectively in a fast-paced, collaborative environment with tight deadlines.
Ability to work collaboratively with a team in a remote environment.
For location-specific compensation
California - Anticipated compensation for this position is $85-95k. Actual offer may be outside of this prediction and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.
Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=tz0uXz
Hawaii - Not hiring in this location
Illinois - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=nyAqzx
Maryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=mU71YT
Minnesota - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=bJqZSi
New Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=2iVaFu
New York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=u3YfjO
Vermont - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=mj6tni
Washington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=GpZ69u
Washington DC - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESZVk73D1YtFh8rrPoYg9G0BUwHLrbBk8aS7i-vyiOO5Zg?e=sHAEpc
Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.
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Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.
Employer Information
Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .
For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .
FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.
Direct Reasonable Accommodation requests toaccommodations@franklincovey.com.
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