Job Information
Siemens Senior Product Marketing Manager ( SAAS product portfolio) in Kitchener, Ontario
Job Family: Product Management, Portfolio & Innovation
Req ID: 412653
Change the future with us.
We are looking for dedicated and talented people who tackle ever-changing challenges, customer needs, and questions from colleagues with clever concepts and creativity. We embrace change and work with curious minds re-inventing the future of work. Join us and let us focus together on what’s truly important: making lives better with new ideas and the latest technology around the world.
About Enlighted Inc.
Enlighted is human-centered proptech company that creates positive transformation wherever space, people and work meet through our industry leading technology. We empower organizations with this technology to transform physical spaces into regenerative places that fuel positive impact for people, portfolio, and our planet.
What is this opportunity?
We are looking for a Senior Product Marketing Manager to join our product team in the Kitchener, ON office. As a Senior Product Marketing Manager, you will play a pivotal role in driving the success of our workplace experience and data products throughout their lifecycle and ensure their successful market adoption. You will collaborate with cross-functional teams to create well-orchestrated go-to-market strategies, clear product messaging and positioning, effective sales enablement programs and training, and compelling marketing campaigns. Your mission is to ensure our products resonate with customers, that our sales and customer success teams are equipped to win deals, and that our products stand out in a competitive landscape. If you have a passion for technology, industry experience, and a knack for strategic communication, this role is perfect for you.
What you will do :
Product Positioning and Messaging :
Study our products thoroughly to identify key features that resonate with our target audience.
Craft compelling messages that highlight the value proposition of our products, emphasizing unique features and benefits.
Develop clear and concise product positioning statements that differentiates our offerings from competitors.
Content Creation and Distribution :
Determine the appropriate marketing channels (print, digital, social media) for content creation and distribution.
Collaborate with in-house or external writers and content creators to produce high-quality marketing collateral.
Manage a content calendar, scheduling the creation and release of each piece of content.
Project Management through NPI (New Product Introductions) stage and Budgeting :
Outline product timelines for NPI launch and oversee successful project execution.
Create and manage budgets related to product marketing activities.
Develop and maintain relationships with external vendors whose products or services are essential for our offerings.
Sales Enablement :
Work closely with the product management team to ensure alignment between product development and marketing efforts.
Provide sales and other customer facing teams with the necessary tools, training, and materials to effectively sell our products.
Provide sales teams with the necessary resources to effectively sell
Develop training materials, FAQs, and competitive battle cards.
Monitor sales performance and adjust strategies as needed.
Market Research and Analysis:
Stay abreast of industry trends, customer needs, and competitive landscape.
Conduct market research to identify opportunities and challenges.
Analyze customer feedback, sales data, and market dynamics to inform product strategies.
Go-to-Market Strategy:
Collaborate with cross-functional teams (product management, engineering, sales, and customer success) to create effective go-to-market plans.
Define launch strategies, pricing, distribution channels, and promotional activities.
Ensure alignment with overall business objectives.
Product Launch and Promotion:
Plan and execute product launches, including coordinating marketing campaigns, events, and collateral.
Work closely with sales teams to equip them with product knowledge and sales tools.
Develop and manage promotional materials, such as product brochures, videos, and presentations.
Performance Metrics and Analysis:
Define key performance indicators (KPIs) for product success.
Regularly assess product performance, market share, and customer satisfaction.
Use data-driven insights to refine marketing strategies.
Collaboration and Communication:
Foster strong relationships with internal stakeholders, including product managers, engineers, and executives.
Communicate product updates, launches, and marketing initiatives across the organization.
What will you need to succeed?
Bachelor's /Master's degree in marketing, business, or a technical degree with the commensurate experience in marketing.
7+ years of experience in product marketing working for a SaaS company.
Proptech, workplace experience, and/or data analytics, or data API experience in the real estate market is necessary.
Demonstrated experience in marketing technical products, preferably in the proptech
Strong analytical skills and strategic thinking to translate complex subjects into clear messaging and positioning.
Excellent communication, presentation, and project management skills.
Knowledge of the enterprise sales process and understanding of strategic selling techniques
Passion for innovation and staying ahead of industry trend.
Proven ability to work closely with product management teams.
Experience in developing and marketing partner ecosystems with data analytic vendors is a plus.
About us.
We share our ideas and champion the people behind them.
For over 110 years, Siemens Canada has stood for engineering excellence, innovation, quality, and reliability. Active across Canada, the company focuses on intelligent infrastructure for buildings and distributed energy systems and on automation and digitalization in the process and manufacturing industries. Siemens brings together the digital and physical worlds to benefit customers and society. Through Mobility, a leading supplier of intelligent mobility solutions for rail and road transport, Siemens is helping to shape Canada’s passenger rail services. Via its majority stake in the publicly listed company Siemens Healthineers, Siemens is also a leading supplier of medical technology and digital health services. In addition, Siemens holds a minority stake in Siemens Energy, a global leader in the transmission and generation of electrical power.
Making a difference together we raised $757,000 towards charitable contributions, support over 23 non-profit organizations and planted 1,100 trees in our local communities. Siemens Canada has 2,500 employees from coast-to-coast and 24 office and production facilities across Canada. Join our team of approximately 293,000 talented professionals in more than 190 countries/regions and help us tackle the most exciting challenges to build a successful future together. So, what are you waiting for? Take your next career step with us.
To learn more about Siemens Canada, visit our website at www.siemens.ca
While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted.
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