Job Information
Cribl, Inc Director, Marketing Operations & Technology in Jackson, Mississippi
This is a job for a Remote Director, Marketing Operations & Technology position with the company located in Jackson, MS area.
Job Summary: Reporting to the Head of Global Marketing Operations, the Director of Marketing Operations & Technology will be responsible for the planning, development and implementation of business processes, strategic initiatives, infrastructure, and technology required to deliver on marketing plans and goals. This growth mindset, operations leader will work across marketing and extended GTM organizations to support strategic business needs while enhancing the effectiveness and efficiency of our end-to-end lead generation engine.
Responsibilities: Collaborate across marketing, sales, and enterprise applications teams to ensure that we're taking advantage of all that our tech stack has to offer to help drive efficiency at every level of the funnel. Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement, and reporting - ensuring we are making the most of our technology investments and measuring marketing effectiveness. Drive efficiency across the marketing operations team, managing team capacity, ruthless prioritization of work based on business need and ROI. Partner with enterprise applications to drive execution of business needs in core systems such as SFDC, RingLead, Outreach and more. Build and develop a high-performing marketing operations team and build a world-class marketing operations center of excellence - across people, processes, and technology. Mentor team members focused on marketing technologies, lead workflow, customer data platforms, and campaign management.
Qualifications: Bachelor's degree in Marketing, Business, or a related field required; MBA or other advanced degree preferred. 5+ years of experience leading a team of MOPs professionals. 8-10 years hands on experience implementing marketing applications in high technology or subscription software organizations, managing MarTech architecture at scale; passion for MarTech, AdTech, and Data Management. Experience managing experienced marketing technology resources. Experience with martech implementations for global companies and high growth startups. Experience with Marketing, Go-To-Market, and Campaign to Lead business processes, including lead data management, segmentation, campaign orchestration, and lead management. Experience implementing large scale marketing systems with a product management mindset in an agile scrum-based model. Strong problem-solving and analytical skills. Excellent communication and collaboration skills. Experience with marketing applications & processes: Advanced experience with CRM systems (i.e., Salesforce Sales Cloud) marketing automation platforms (i.e., Marketo), Workflow and process, web platforms (WordPress, Chat), Google Suite, ABM platforms (i.e., 6Sense), content platforms (i.e., Pathfactory, Seismic & Adobe DAM), and performance analytics (Bizible). Intermediate experience with Looker or Tableau or other reporting/data visualization solutions. Experience in UTM tagging to track the effectiveness of marketing campaigns. Experience in personalizing customer journeys using automation tools for campaign management & content ops. Experience in segmentation, lead routing (RingLead). Understanding of responsive web design, accessibility, and SEO best practices.
Equal Opportunity Employer -- minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.