Job Information
World Insurance Associates, LLC. Email Marketing Specialist in Iselin, New Jersey
Summary
World Insurance Associates is a unique insurance organization offering top products and services from major providers, combined with attentive service from local agents.
Founded in 2011, World is one of the fastest-growing insurance brokers in the U.S. with more than 2,200 employees in over 260 offices across North America. We specialize in personal and commercial insurance lines, surety and bonding, employee benefits, financial and retirement services, and human capital management solutions.
Position Overview
We are looking for a tech-savvy individual who is passionate about email marketing. The ideal candidate has hands-on experience executing and optimizing email campaigns, preferably B2B prospecting. As a key member of the Marketing team, you will deliver successful marketing campaigns, and improve ROI. You must be a self-motivated, technical, dynamic doer who is able to cope with the demands of a fast-paced environment.
Responsibilities
Responsible for building/implementing email campaigns in platforms like Mailchimp, Constant Contact, HubSpot or similar.
Compile prospecting lists using internal and external tools, clean lists and follow data integrity and compliance.
Manage unsubscribe lists diligently and follow data compliance best practices.
Collaborate closely with different parties: strategist, copywriter, designers
Monitor email campaign performance metrics and key performance indicators and make date-driven recommendations for improvement.
Ensure mobile-friendly, brand compliant email templates.
Ensure emails follow industry policies and best practices and adhere to World’s Branding standards.
Provide continuous improvement of e-marketing related activities through A/B testing, including experimentation with subject lines, content, offers, CTAs, etc.
Proofread key messaging in and out of email templates.
Build and maintain automated customer journeys such as re-engagement, nurture campaigns etc.
Required Knowledge, Skills, and Abilities
This job has the possibility of remote work
2-4 years of experience in email marketing.
Proven proficiency in WYSIWYG editors.
Proven success as a technical email marketer who can implement A/B and Multi-variate tests, monitor performance and report results.
Demonstrated ability to work on multiple campaigns at the same time and meet due dates.
Basic understanding of html and css styling, medium proficiency or higher is a plus.
Strong organizational and communication skills.
Proven ability in handling concurrent projects with attention to detail and accuracy.
Keen eye for detail in regard to design layouts, copy, and accessibility.
Some design experience, and the ability to use Canva for photo and graphics editing.
Understanding of list hygiene, data management and scrubbing.
Equal Employment Opportunity
At World Insurance Associates (WIA), we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. WIA is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or Veteran status. In addition, WIA makes reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant or employee with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
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