Job Information
Keyfactor, Inc. Field & Channel Marketing Manager, West & Central in Independence, Ohio
About Keyfactor Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companiesacross the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor! Title: Field & Channel Marketing Manager, West & Central Location: United States; Remote Experience: Mid-Senior Level Job Function: Marketing Employment Type: Full-time Industry: Computer & Network Security Job Summary The Field & Channel Marketing Manager executes marketing programs and events to drive prospect, customer, and partner engagement through channels. This role manages day-to-day marketing activities, collaborates with partners, and tracks campaign success. The Manager is responsible for implementing marketing strategies and supporting lead generation and brand visibility efforts. The position is based in the US. Applicants must hold U.S. citizenship or U.S. permanent resident status. Job Responsibilities * Marketing Program Development: Lead Execution of Field & Channel Marketing Programs: Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level. * Campaign Management: Execute targeted marketing campaigns, ensuring alignment with overall business objectives and effective audience engagement. * Partner Collaboration: Work closely with channel partners to create co-marketing initiatives, ensuring mutual goals are met and resources are effectively utilized. * Event Coordination: Plan and manage field marketing webinar, events and trade shows, handling logistics, vendor relationships, and post-event follow-up. * Budget Oversight: Manage the regional marketing budget for field and channel initiatives, ensuring efficient allocation of resources and tracking of expenditures. * Performance Tracking: Monitor and analyze the effectiveness of marketing programs, using metrics to assess performance and optimize future initiatives. * Content Development: Collaborate with teams to create marketing materials, including presentations, marketing toolkits, social media, and emails, etc for sales and channel collateral to support field efforts. * Cross-Functional Collaboration: Work with sales, product, and other marketing teams to ensure alignment and support for field and channel initiatives. * Market Research: Conduct research on market trends and competitor activities to inform marketing strategies and identify new opportunities. * Reporting: Provide regular updates and reports on campaign performance, ROI, and lead generation metrics for cross-functional teams. Minimum Qualifications, Education, and Skills * Bachelor's degree or equivalent experience in Marketing, Communications, or a related field. * Solid experience in field marketing, channel marketing, or a related role, with a proven ability to contribute to revenue growth through successful marketing initiatives. Demonstrates expertise in planning and executing regional marketing programs and managing partner relationships. * Experience managing marketing campaigns, including planning, execution, and analysis of results to inform future strategies. * Demonstrated experience in partner relationship management, working collaboratively with channel partners, resellers, or distributors. * Event management experience, including planning and executing marketing events, trade shows, or conferences. * Familiarity with budget management, including trac