Job Information
Abbott Assistant Digital Marketing Manager, Cross Border in Hong Kong, China
You will be supporting the overall digital marketing strategy and planning for our cross-border business at Abbott Nutrition Hong Kong. This role will require demonstrated ability to run and manage digital marketing programs. Responsibilities include brand building, campaign management, activations, insights & analytics, customer engagement & excellent project management.
Responsibilities:
Support manager to develop short and long-term cross-border digital marketing strategies and plans to meet business and marketing objectives
Partner with insights & brand teams, to develop & apply in-depth Southern China consumer insights to tap hidden opportunities
Support the team to be China digital expert to build connected omni-channel experience for all owned and paid touchpoints for Abbott nutrition brands
Implement winning social media strategy (e.g. XHS, Wechat, etc.) matching latest trend in China
Leverage data analytics platform to conduct regular analyses
Help manage cross-border media planning and performance
Assist in working on end-to-end experience in user acquisition, engagement and conversion at designated E-Commerce platforms
Work closely with other cross-functional teams (CBEC team, Brand, Sales, Regulatory, Medical Affairs, R&D, etc.) to ensure consistency and compliance in consumer communications
Execute and ensure all processes are in place for digital materials in accordance with company and legal requirements
Monitor and manage A&P budgets to measure program effectiveness & payback analyses
Requirements:
Bachelor’s Degree in business, marketing, digital marketing or related fields.
At least 3 years of experiences in brand management and/ digital marketing. Open to candidates with agency, client or platform work experiences.
Excellent interpersonal, communication & presentation skills. Great team player with demonstrated ability to navigate across functions and divisions.
Knowledge in digital analytical tools
Excellent negotiation and project management skills and are attentive to details
Strong commercial sense, fast-paced with high sense of urgency
Possess “can-do” attitude and not shy away from challenging the status quo
Fluent in spoken and written English, Cantonese and Mandarin.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com