Campus Pride Jobs

Job Title: Brand Manager - Lactacyd

• Location: HCMC, Vietnam

• Flexibility: Hybrid

• Job type: Permanent

About the job

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to “serve healthier, fuller lives” now and for the generations to come. In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world. We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu. We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Job Purpose

Be the brand custodian to drive the executional excellence in the local market, ensure that the execution and implementation are aligned to the Zone brand strategies. And be the champion of the brand to lead the operational in-market by working closely with the cross-functional teams and the commercial/ operations teams, as well as the extended brand team.

Key responsibilities

1. Category, Brands & Portfolio Strategy implementation

• Drive the execution excellence and ensure of the alignment with the Zone brand strategies in the local market

• Slightly adapts to local needs if necessary and strives for reapplication as much as possible

• Focus on excellence in execution of all zone projects and launches

• Inputs into zone strategy to ensure local realization

2. Consumer, Customer, HCP and market understanding

• Identify specific local consumer insights to maximize the implementation of zone strategy and identify potential local business opportunities

• Works with cross functional teams to get optimal consumer/ shopper / Healthcare Professionals understanding for the category (market, brands, competition, media reach & mix)

3. Market Analysis:

• Regularly conduct in depth analysis of market trends, brand performance, competition review and make recommendations to optimize local action plans

• Apply market competitive information including healthcare environments to develop an action plan to strengthen brand position

4. Financials and P&L Accountability

• Local Brand P&L accountability

• Manage marketing/ advertising budget and ensure expenditure is as per planned activities/ initiatives and within the budget

• Performance & Operation

Prepare the monthly, quarterly and annual achievement of the KPIs:

• Sales volumes and net sales values

• Growth in value and volume over previous year

• Market share evolution in terms of value and volume

• Evolution of brand equity and brand health indicators

• Optimize brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget.

• Evaluate the effectiveness of promotion and advertising programs, making recommendations for improvements to maximize brand performance.

• Manage delivery of accurate and timely demand forecasts to the Supply Chain department so that stock availability in the market is guaranteed

• Lead regular updates on marketing plans and key tactics for the brands provided to the sales and trade marketing teams during cycle meetings and sales conferences

• Ensure that the sales, supply chain, procurement and production teams are aligned

• Follow-up on execution of the approved brand plans and design proposals to anticipate risks and/ or augment business opportunities

• Supervise design, approval (of material, content and quantity), production and timely distribution of all promotional materials, to be used by sales and trade marketing teams

• Proactively contribute to the development and implementation of trade marketing strategies for the brands within the assigned category, handled by the Trade Marketing Manager and in coordination with Sales

About You

• Experienced in managing brand performance, with a deep understanding of international markets.

• A strategic thinker with a proven track record in developing and executing brand strategies.

• Excellent in communication and collaboration, capable of working with diverse teams and stakeholders.

• Agile and adept at managing multiple priorities in a dynamic environment.

• Fluent in English, with the ability to navigate multi-country operations effectively.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!