Job Information
General Motors Cross Brand Merchandising Manager in Harrisburg, Pennsylvania
Job Description
This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.
The Cross Brand Merchandising Manager will be responsible for developing and executing merchandising strategies for GM, Chevrolet, Cadillac, Buick & GMC branded products. This role requires a blend of project management expertise, eCommerce skills, and a solid understanding of digital marketing and product promotion. The ideal candidate will work closely with cross-functional teams to optimize product development, enhance online sales performance, and build branded partnerships to elevate brands and brand fandom.
Project Management:
Lead merchandising initiatives/priorities for multiple brands
Collaborate with brand merchandise leads, brand marketing, and vendors to coordinate product launches and promotional campaigns.
Manage relationships with partners to ensure quality and strategy execution. Manage licensing contracts and revenue model
eCommerce Strategy:
Develop and implement effective eCommerce merchandising strategies that drive sales growth and improve customer experience.
Develop strategic plans for in store retail partnerships
Analyze online sales data and consumer behavior to refine product assortments and pricing strategies.
Digital Experience Enhancement:
Optimize the online user journey by improving product presentation, including descriptions, images, and categorization.
Develop website for consolidated merchandise partner retailing.
Utilize A/B testing and customer feedback to enhance digital touchpoints and drive conversion rates.
Develop marketing plans support revenue growth
Collaboration & Communication:
Work closely with marketing to create compelling promotional content and campaigns across digital and social media
Serve as the primary point of contact for merchandising ecomm inquiries and updates across departments.
Communicate/manage vendor and hold accountable for brand quality expectations
Performance Monitoring:
Track and report on merchandising performance metrics, providing insights and recommendations for continuous improvement.
Stay updated on industry trends and competitor strategies to inform merchandising practices.
People Leader:
Responsible for leading a team that manages royalties, merchandising, vehicle accessories, Brand Compliance, contracts and sales performance.
Develop team members to enhance skillset
Additional Job Description
Qualifications:
Bachelor's degree required, preferred in marketing, business or other related, Masters preferred.
Minimum of 7-10+ years of experience in advertising/marketing, merchandising, project management, or eCommerce.
Proven performance with Ecommerce strategy is a must
Proven experience in managing large-scale, multi-market advertising campaigns
Strong understanding of both digital and ecommerce
Prior leadership experience, effective communicator, and strong project management skills.
Ability to work in a fast-paced, dynamic environment with multiple stakeholders
Experience in cross-cultural communication and a strong understanding of global market nuances.
Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
Experience leading a team
Compensation:
The expected base compensation for this role is: ( $116,100-$181,600). Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.