Job Information
Harper Industries, Inc Marketing Specialist in Harper, Kansas
This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13145685
Job Description Summary:
Harper Industries, Inc., is seeking a creative and strategic Marketing Specialist to craft compelling content, produce high-quality marketing collateral, and execute strategies that support a diverse product portfolio.
Duties and Responsibilities:
Content Creation
- Develop and produce engaging content for websites, social media, email campaigns, blogs and print materials
- Collaborate with the product management team to create product descriptions, brochures, case studies, white papers, and other marketing collateral
- Ensure consistency with brand guidelines and maintain a unified voice across platforms
Social Media
- Create, curate and manage content across all social media platforms to enhance brand presence and engagement
- Monitor industry trends, consumer behavior and competitor activities to uncover opportunities
- Develop and expand community and/or influencer outreach efforts
Creative Development
- Design and produce visually appealing materials such as infographics, videos, presentations, and advertisements
- Generate innovative ideas for campaigns to boost engagement and sales
- Help maintain brand identity, ensuring all creative work reflects brand voice, style and values
Campaign Execution
- Assist in planning, developing, and executing of marketing campaigns across multiple channels (digital, traditional, trade shows, etc.)
- Track and analyze campaign performance metrics to measure effectiveness and optimize future campaigns
- Coordinate with internal teams and external partners for seamless campaign delivery
Market Research and Analysis
- Analyze data to evaluate campaign performance and provide insights for future strategies
- Provide insights and recommendations based on research findings to support product positioning and messaging
- Develop a deep understanding of our target customers, their needs, and pain points through surveys, interviews and customer visits
- Curate and analyze customer surveys to drive strategic decisions and enhance customer-facing initiatives
Collaboration and Communication
- Work closely with cross-functional teams and dealer partners to align marketing strategies with business goals
- Coordinate with external vendors such as printers, videographers, and media partners for creative project execution