Job Information
Aerotek Marketing Communications Manager in Hanover, Maryland
Overview:
Aerotek has an immediate opening for a Marketing Communications Manager at the corporate office in Hanover, MD.
Job Summary:
The Marketing Communications Manager is responsible for developing and directing external marketing materials that align to company strategy and reinforce brand messaging for Aerotek. This person will create core company messaging for B2B and B2C audiences across digital and traditional sales channels by taking a customer-first approach to educate, tell our story, communicate our value, differentiate our services, as well as highlight our experience and expertise. Previous strategic B2B writing, copywriting, email, Web and SEO knowledge is preferred.
Essential Functions:
Develop and implement strategic annual plans that align to company priorities, promote our services and communicate our value to the marketplace
Lead marketing communications team to execute and deliver consistent brand narratives across marketing materials
Liaise with subject matter experts to understand and position new services and solutions
Guide discovery and decision-making to create core value messaging. Help internal leaders articulate the value of our offerings from the customer lens and prioritize messages
Identify key customer segments, create and maintain detailed customer personas, and use personas to inform content creation as well as targeted marketing tactics
Work across marketing team to build holistic, multi-channel content assets, including Web, collateral, email, presentations, case studies, social media, video and thought leadership - writing, guiding, reviewing or editing as needed
Partner with web team to continuously optimize website content, effectively balancing business strategy, user experience and SEO needs and best practices
Partner with brand team to define and uphold brand voice, guidelines and standards across all marketing assets
Manage our public relations agency partner. Identify market and customer trends as well as internal expertise to strengthen our brand reputation and credibility
Stay abreast of marketing communications, digital marketing and media trends to produce, measure and evolve content programs
Coordinate with internal partners to educate internal employees about marketing resources that create avenues for field teams to connect with potential customers
Coach and lead team to create high quality, high performing content and develop team based on marketing competencies and individual development plans
Set direction, manage workload and team priorities
Create streamlined workflows and standard operating procedures to ensure efficient and timely execution of projects
Qualifications:
Bachelors' degree in relevant field such as marketing, advertising, communications, journalism or English
Minimum of 8-10 years related work experience
Excellent verbal and written communication skills
Highly capable of building strong professional relationships with leadership and senior stakeholders
Experience setting priorities, coordinating and supervising daily activities of direct team
Strong understanding of and experience in various writing styles - Websites, email, media announcements - and strong understanding of digital best practices - SEO, email marketing, competitive listening, web analytics
Experience developing customer personas
Experience managing vendors, freelancers
Outstanding attention to detail and organizational skills, as well as strong problem solving and decision-making abilities
Ability to multi-task, work under firm deadlines and within a rapidly changing environment
Ability to work collaboratively with marketing management team and internal customers/stakeholders
Per Pay Transparency Acts: The range for this position is $78,200 - $117,200 + annual bonus potential of $11,500Benefits are subject to change and may be subject to specific elections, plan, or program terms. This role is eligible for the following:Medical, dental & vision401(k)/RothInsurance (Basic/Supplemental Life & AD&D)Short and long-term disabilityHealth & Dependent Care Spending Accounts (HSA & DCFSA)Transportation benefitsEmployee Assistance ProgramTuition AssistanceTime Off/Leave (PTO, Primary Caregiver/Parental Leave)Our People Are Everything. For more than 35 years, Aerotek Inc. has built a reputation for providing the highest-quality staffing and workforce management solutions. With deep expertise in the manufacturing, logistics, construction, aviation and facility management industries, we partner with more than 13,000 clients and 200,000 light industrial and skilled trades contract employees every year. Our people-focused approach connects quality talent with meaningful work and continuous opportunities. Headquartered in Hanover, Md., Aerotek operates a unified network of over 250 offices across North America. Aerotek is an operating company within Allegis Group, a global leader in talent solutions. To learn more, visit: Aerotek.com.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email accommodation@aerotek.com for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.
Actalent is an equal opportunity employer.