Job Information
Takeda Pharmaceuticals Product Manager - Rare disease in Gurgaon, India
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Job Description
OBJECTIVES/PURPOSE
Opportunity to be part of marketing team for Rare disease portfolio
Drive digital strategy for Rare disease portfolio
ACCOUNTABILITIES .
Developing digital strategy( content & overall ) for driving the growth agenda for Rare Disease portfolio
Work closely with DD&T & Global team to build digital strategy and identify key assets which could support Rare disease portfolio
Initiate and build content strategy using Takeda assets to strengthen messaging around the brand
Good understanding of India healthcare & digital landscape
Developing and implementing digital marketing initiatives in line with the overall business strategy.
Initiate and build digital strategy using Takeda assets to drive referral pathway
Strengthen digital assets and resources to support improved Standard SOC
Improvise digital strategy to drive disease awareness initiatives so as to reach HCP beyond the current HCP reach
Strengthen digital applications as per need of the market to strengthen portfolio and support HCP Needs
Develop SOP for building , disseminating digital initiatives to overcome privacy challenges
Drive execution of digital strategy : Sales and non sales
Developing key KPI to all digital assets to understand return on Investment with digital strategy
Single point of contact to suggest continuation or to discontinue key digital assets
Work with Regional and Global teams to represent India best practices at Regional & Global level
Identify new vendors and complete the onboarding process
Work with vendors to drive the campaigns
SKILLS And COMPETENCIES
Bachelor’s Degree, MBA or equivalent degree will be plus
Candidate should ideally have 4+ years of experience in Pharmaceutical Marketing including digital marketing
Candidate with experience of technical understanding of assets like SFMC , Veeva , WhatsApp for Business , digital segmentation
Candidate should have an experience of developing social media strategy for Healthcare Brand
Locations
IND - Gurgaon
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time