Campus Pride Jobs

Job Description :

TYPICAL ROLE REQUIREMENTS

Qualification:

• MBA with a specialization in Marketing

Experience:

• 5-8 years of experience in Sales & Marketing/ Brand (any addnl experience in innovation marketing/ sales is an added advantage)

• Experience in Category Customer Marketing Manager or Brand Marketing (brand marketing with commercial experience), sales/ innovation experience can be an added advantage

Knowledge & skills:

• Commercial Performance orientation

• Commercial experience and customer / shopper understanding

• Commercial planning capability - bottom up and top down target setting

• Good understanding of Customer Value Chain and P&L levers

• Shopper understanding and insight and TTL growth drivers

• Engaging and inspiring commercial teams and deliver cycle briefs

Best Suited for someone who

• Enjoys writing executable plans

• Enjoys project management with track record of DIFOT execution

• Inspires others and can engage indirectly

• Can handle ambiguity

AREAS OF RESPONSIBILITY

Commercialization Plans

• Writes the commercialization plan for assigned projects - partners with stakeholders to define our ambition and recommends plans for growth drivers, investment, shopper marketing, customer proposition and executional coordination for optimal performance outcomes

• Inputs into customer value chains (price, margin) and volume and execution targets (distribution, ROS) that demonstrate good understanding of customer, shopper, category needs.

Shopper Marketing

• Develop and deliver all Shopper marketing plans and assets for assigned Innovation projects based on stop-engage-land principles.

• Partner with commercial stakeholders to bring their input into shopper marketing plans for optimal execution and performance outcomes.

Navigate Process

• Develop a good understanding of the navigate process and project-manage your assigned Innovation projects for DIFOT execution every time.

• Ensure Commercialization inputs are accurately and clearly articulated in all gates post G3.

Launch execution and performance

• Engage Commercial teams and oversee cycle briefing and execution of all launches, working with the regional and cluster teams to inspire and bring clarity/alignment to standards of execution and target setting/tracking.

• Define tracking metrics for all launch and oversee tracking and diagnosis, recommending course correction where needed.

• Communicate launch performance across the business providing insight into learnings.

• Complete post launch evaluation on an ongoing process culminating in high quality Gate 6 approvals.

• Continue to oversee Innovation project performance until official hand over from Innovation to Brand.

Budget Management

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

RPC Gurgaon

Additional Locations :

Job Posting Start Date :

2024-08-07

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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