Job Information
IFF Marketing Communication & Public Relation Manager, China in Guangzhou, China
Marketing Communication & Public Relation Manager, China
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Date:May 23, 2024
Location: Guangzhou, CN
Company: IFF Family of Companies
Job Description
IFF boldly brings together science and creativity to create what the world needs. An industry leader in food, beverage, health and biosciences, we create essential solutions – from global icons to unexpected innovations and experiences. Equal parts outspoken and analytical, our international collective of thinkers working with customers to bring scents, tastes, experiences, ingredients and solutions for products people crave.
IFF is looking for a Marketing Communication & Public Relation Manager, China to support the continuously growth of Nourish in Asia.
Your focus
As a Marketing Communication & Public Relation Manager, China, you will play a key role in the implementation of marketing communications strategies and in telling the stories of Nourish China’s activities and accomplishments for various audiences, including the media, investors, industry specialists, and the general public. Meantime to keep good relationships with relevant government officers and industry associations.
How you will contribute and lead
• Ensure the extraordinary development and delivery of local market insights to create uncommon customer experience.
• Collaborating with local teams and engaging with customers, bring forward the market trends, opportunities, initiatives and targeted local marketing promotions and creative, impactful communication.
• Garner category insights, creating value from various markets and consumers for food and beverages projects.
• Drive creative presentations that have commercial relevance along with innovative ideas that create experience. Drive local engagement with customers with powerful storytelling, compelling ideas and meaningful ways to connect.
• Provide expertise on market analysis and the generation of insights on various markets.
• Engagement with new potential customers, brands, food & beverage products, flavors and associated recommendations for the business.
• Support proactive and reactive customer driven projects in a way that significantly increases the chances of generating winning business opportunities.
• Internal communication, report what is happening in sub region to IFF global; External commutation via WeChat or other social medias about IFF brand and solutions.
• Lead event management such as exhibitions, conferences, food safaris, communication planning etc. whenever necessary.
• Create and maintain good relationships with relevant government officers and industry associations.
<0 style='font-size: 1em; margin: 0px'>Job Requirements
What you will need to be successful
• Bachelor or higher degree in Marketing, Business, Communication or any other relevant discipline.
• Minimum 6-8 years of marketing experience in B2C or B2B environment from either Food Ingredients industry or fast moving consumer goods. Preferring experience in public relations.
• Strong communication lead proven track record and excellent presentation skills.
• Solid understanding of functional and technical capabilities, including knowledge of the consumer and different markets.
• Expertise in market analysis, communication campaigns, concept development and event management.
• Proficiency of data mining, analysis, insight generation and drawing conclusions.
• Capability to digest marketing information from numerous sources as well as data sources, create logical arguments and apply it relevantly, to determine direction and future idea focus.
• Strong business acumen and ability to translate market and consumer insights into business opportunities.
• Experience managing big scale trade shows or similar promotional events.
• Ability to deliver in a fast-paced environment and under pressure.
• Curious approach, enjoy difficult challenges.
• Strong oral and written communications skills in both Chinese and English.
• Willingness to commit to travel.
IFF is an Equal Opportunity Employer.
At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more.