Campus Pride Jobs

, NC, United States 19936R2024412471 Cox Automotive **This position is remote/work from home. You need to reside within the Central or Eastern Time Zones. The Business Intelligence Senior Analyst, Marketing will be a critical member of the Consumer Marketing team responsible for efforts to develop an analytically driven marketing investment optimization strategy. In this role, you will build and validate metrics, combine datasets, monitor data quality, analyze data, provide reports, and interpret results. Collaborating with internal stakeholders, you'll provide regular updates on marketing channels that will drive improved efficiency and impact. Storytelling is a critical function of this position, including summarizing complex analytics into actionable recommendations for marketing. What You'll Do Handle day-to-day marketing performance reporting, partnering closely with the Marketing team and our agency to address ongoing reporting and optimization needs. Support the implementation of marketing datasets that will deliver on the reporting and analytic requirements established by the Marketing team. Develop intuitive dashboards designed for flexible reporting and easy consumption by internal stakeholders. Improve and maintain existing dashboards and shared data sets. Collaborate with Martech and implementation specialists to maintain accurate digital tracking. Partner with other teams such as Data Science and Product Analytics to establish leading indicators of digital marketing performance to drive improved marketing outcomes across customer engagement, acquisition, and retention. Support the mining, analysis, and interpretation of data using statistical techniques to develop actionable insights into complex business challenges. Effectively communicate findings and results to various internal and external stakeholders by explaining the story behind the data and making recommendations to the business based on data insights. What's In It for You? You'll be rewarded with highly competitive pay , plus other compensation perks you've come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not (e.g., flexible time off policy, tuition reimbursement for academic pursuits, pet insurance and more...) Work/Life Balance. Job flexibility is central to our culture because team members have different working styles and important stuff going on outside the office, too. Smart and creative colleagues, plus ongoing learning opportunities. You'll have the tools and team you need to do your job well without a lot of red tape. Plus, we know how important it is for you to stay brushed up on your knowledge and skills, so we invest in your ongoing training along the way to make sure you have what need to help you along your career path. Boundless career opportunities for lateral and upward movement across a high-performing enterprise spanning diverse industries. You'll have the chance to learn and train so you can sharpen your skills and explore opportunities across the Cox family of businesses. Who You Are/ Qualifications Minimum: Bachelor's degree in a related discipline and 4 years of experience in marketing, data analytics and business intelligence. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field. Curious mindset with a passion for analytics and digital technology Excellent verbal and written communication skills Ability to present complex information in an easy-to-understand manner with clear recommendations based on data insights Experience using SQL (for querying and manipulating data for analysis), Tableau (or other data visualization tools), Snowflake and Google Analytics (or Adobe Analytics) Preferred: Working knowledge of dig