Job Information
Corewell Health Director, Market Development in Grand Rapids, Michigan
Job Summary - Director, Market Development
With significant autonomy, and on the System's most complex opportunities, holds responsibility for identifying, measuring, planning and analyzing recommendations for and leading implementation of System business and growth opportunities. Partners with System leadership in developing and executing growth strategies, tactics and plans. Identifies and develops relationships to aide in geographic expansion that will strengthen value to service lines. Evaluates competitors, market and industry and makes recommendations for traditional and non-traditional new business ventures, lines of business and/or improvements to existing services. Serves as an expert resource to senior management. Ensures consistency and synergy in operational processes and systems; develops standard metrics to be used in benchmarking plans. Networks with internal and external partners displaying expert analytical, deduction, presentation and problem-solving skills.
Essential Functions - Director, Market Development
With significant autonomy within the department, identifies, implements, and maintains annual business strategies and plans for unusually complex integration/growth projects. Recommends areas of strategic development based upon analysis or national trends and research, the regional health care environment, business development planning, and System direction.
Identifies and develops relationships to aide in geographic expansion that will strengthen service line and System position.
Evaluates competitors, market and industry and makes recommendations for traditional and non-traditional new business ventures, lines of business and/or improvements to existing services.
Uses data gathered on program performance, changes in competitive market and competitor moves (or anticipated moves) to position the System ahead of the evolving health care landscape.
Partners with System and service line leadership in developing and executing growth strategies, tactics, and plans - and in setting annual growth targets.
Determines a strategic marketing direction (product position) for new and existing product lines based on primary and second research.
Partners with Physician Relations and Strategic Planning and Market Intelligence to promote System services and physicians regionally.
Engages in continuous study of the entire professional field, including best practices, to maintain cutting-edge knowledge and skills for the execution of all assigned responsibilities.
Work with Business Development team to find, create and sustain data-driven solutions that improve the department's ability to serve the organization efficiently and effectively.
Qualifications - Director, Market Development
Required Bachelor's Degree or equivalent, in business administration and/or medical administration
Preferred Master's Degree or equivalent, in business administration
skills, knowledge, abilities typically gained through 7+ years of related experience in a large health care system or specialty hospital (or comparable setting) in the specified service line or in a business development role. Required
Experience working collaboratively with physicians and surgeons. Required
Experience building effective teams, especially in a “matrix management” setting. Required
#CH-LI
Physical Demands - Director, Market Development
Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
Waist to Waist > 5 lbs: Seldom up to 10 lbs
Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
Waist to Overhead > 5 lbs: Seldom up to 10 lbs
Bilateral Carry > 5 lbs: Seldom up to 10 lbs
Unilateral Carry > 5 lbs: Seldom up to 10 lbs
Pushing Force > 5 lbs: Seldom up to 10 lbs
Pulling Force > 5 lbs: Seldom up to 10 lbs
Sitting: Frequently
Standing: Occasionally
Walking: Occasionally
Forward Bend - Standing: Seldom
Forward Bend - Sitting: Occasionally
Trunk Rotation - Standing: Seldom
Trunk Rotation - Sitting: Occasionally
Reach - Above Shoulder: Seldom
Reach - at Shoulder or Below: Seldom
Handling: Occasionally
Forceful Grip > 5 lbs: Seldom
Forceful Pinch > 2 lbs: Seldom
Finger/Hand Dexterity: Frequently
Primary Location
SITE - Corewell Health Place Building B - 648 Monroe - Grand Rapids
Department Name
Strategy And Planning
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8:00 a.m. to 5:00 p.m.
Days Worked
Monday through Friday
Weekend Frequency
N/A
CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
People are at the heart of everything we do, and the inspiration for our legacy of outstanding outcomes, innovation, strong community partnerships, philanthropy and transparency. Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team of 60,000+ dedicated people—including more than 11,500 physicians and advanced practice providers and more than 15,000 nurses providing care and services in 22 hospitals, 300+ outpatient locations and several post-acute facilities—and Priority Health, a provider-sponsored health plan serving more than 1.2 million members. Through experience and collaboration, we are reimagining a better, more equitable model of health and wellness.