Arrow Electronics IoT Strategic Product Marketing Manager in Geneva, Illinois


IoT Strategic Product Marketing Manager

Job Description:

IoT Strategic Product Marketing Director

Company: Richardson RFPD (an Arrow Company)

Location: Chicago or Chicago Suburbs preferred

Reporting: Global Marketing Director


Richardson RFPD, an Arrow Company, has an exciting opening to drive success in the fast-growing Internet of Things (IOT) marketplace.

The IoT Strategic Product Marketing Director has the responsibility to guide the strategic implementation of our expanding Internet of Things (IoT) business unit.

The Director will drive the RFPD end-to-end Global IoT solution offering including wireless embedded solutions, gateways, sensors, connectivity, data platforms, analytics and security solutions.

This hands-on role will place an emphasis on implementing our growth plans of existing suppliers while seeking our complimentary new hardware, software and connectivity ecosystem partners to support customer’s needs for satisfying project outcomes.

The Director will conduct vertical market research and analysis, develop vertical-specific collateral, and work closely with the global sales teams to evangelize IoT end-to-end solution selling.

The Director will be the key contact/interface between the various RFPD groups (Sales/FAEs, PM’s, Finance, Contracts) and the supplier’s corporate level staff members

Growing RFPD’s revenue, market share and improving return on working capital are primary measure of this position. The IoT Strategic Product Marketing Director will report to the Director of Global Marketing and work closely with regional marketing managers as well as our President/General Manager.


This position will work to achieve quarterly and annual revenue and profitability objectives around, planning and execution to aggressive schedules. The key responsibilities include:

  • Drive growth of RFPD Global IoT revenue and margin

  • Define and execute the roadmap and strategy of all current and future products to be promoted towards IoT market applications.

  • Engage directly and thoroughly with the RFPD Global Sales team as well as lead regular meetings with customers and suppliers to understand use cases and test new features and concepts.

  • Understand market opportunities and competition and specify market requirements for current and future products and professional services. Drive the expansion of supplier line-card to offer satisfying customer outcomes.

  • Aid in the development and implementation of supplier strategic business plans. Offer informed solutions both internally and externally. Provide guidance or offers strategic suggestions.

  • Collaborate with the sales team, prospects and current customers for feedback on current/future products. Provide the sales team with training and technical knowledge to help sell the product and professional services.

  • Responsible for gathering and prioritizing requirements, work closely with engineering, sales, marketing, and customer support to ensure customer satisfaction and support the company’s overall strategy and goals.

  • Closely work with marketing team to manage releases to customers, tradeshows, promotions and advertising.

  • Aid in implementation of internal operational requirements to adequately support the expansion into professional services such as promotion of software, connectivity data plans, etc.

  • Develop supplier relationships with assigned suppliers and be a supplier advocate within RFPD, making “Doing Business” as easy as possible for the Sales and Supplier teams. This includes regular quarterly business reviews with key suppliers.

  • Develop strong working relationships across Arrow Electronics IoT global team and leverage Arrow solution offering

  • Helps to identify market share gains

  • North-America traveling up to 30% required

  • Additional duties as assigned


  • Education & Qualifications

  • BS/BA degree required (preferably, EE, Computer Science or similar technical degree) from an accredited four-year college or university.

  • MS (preferably, EE, Computer Science or similar technical degree) and/or MBA from an accredited institution strongly preferred.

  • Essential Skills & Experience

  • Minimum of 7 years of product marketing or sales experience in the Industrial IoT, Enterprise Software, Web Services or System Integrator fields.

  • Five+ years of management experience.

  • Proven track record of successfully researching, analyzing and forming vertical-specific marketing strategies for Enterprise and Industrial IoT, Transportation IoT, Energy and other IoT market segments.

  • Detail-oriented with superb organizational skills and the ability to perform in a fast-paced, deadline-driven environment.

  • Desirable Skills & Experience

  • The successful candidate will have knowledge in the following areas:

  • An understanding of commercial norms for Industrial IoT, Enterprise Software, and Services.

  • Ability to synthesize multiple viewpoints, perspectives and opinions with objective and impartial

  • Strong communication and diplomacy skills are a must.

Richardson RFPD, Inc., an Arrow Electronics Company, is a global leader in the RF and wireless communications, power conversion and renewable energy markets. Our relationships with the industry’s top component suppliers enable Richardson RFPD to meet the total engineering needs of each customer. Whether it’s designing components or engineering complete solutions, our worldwide design centers and technical sales team provide support for all aspects of our customers’ go-to-market strategy, from prototype to production. More information is available online at at .

Arrow helps the world’s best technology companies think “Five Years Out,” working together to innovate the next big thing, after the next big thing. We are a global provider of technology products, services and solutions.

“Five Years Out” is the tangible future and the people who live and work there know that new technologies, new materials, new ideas and new electronics will make life not only different, but better. Not just cheaper, but smarter. Not just easier, but more inspired.

Are you “Five Years Out”? Then you’ll want to be working with us.

Arrow Electronics, Inc. is an equal opportunity employer. Arrow Electronics, Inc. is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please refer to our Hiring Process & Accommodations Request Instructions at on our Career Site to let us know the nature of your request and your contact information.



Time Type:

Full time

Job Category:

Customer Facing/Supplier Facing

Most people live in the present. But a handful of us live in a world that doesn’t exist yet — the world of Five Years Out. Five Years Out is the tangible future. And it’s a way of thinking at Arrow that serves as a springboard for innovators, helping them see what’s coming and stay ahead of what’s ahead.

We are much more than products and services. We’re a community of designers, engineers, builders and visionaries who navigate the path between possibility and practicality, across the complete lifecycle of electronics, in some of the fastest-growing commercial and industrial markets on the planet.

The work we do is everywhere, from things you’ve never seen to things you can’t live without. A Fortune 119 company with more than 18,700 employees in over 90 countries, and 2016 sales of $23.8 billion, we guide innovation forward for the world’s leading technologies used in homes, businesses and daily life. If it takes a charge, chances are we helped design it, build it and get it to market.

Are you Five Years Out? Then chances are, you’ll enjoy working with us.

Arrow is an equal opportunity employer. It does not discriminate based upon race, national origin, religion, gender, sexual orientation, gender identity, age, disability, genetic information, protected veteran status or any other characteristic protected by law. Arrow will make reasonable accommodations that enable qualified individuals to perform the essential functions of their jobs so long as the accommodation does not create an undue hardship.