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Marketing Communications Manager Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.

Please attach a cover letter, resume, and a portfolio that includes writing sample(s). In your cover letter, please address specifically, but briefly, how you meet the required qualifications.

Please also supply us with three professional references—one of which must be a current or previous supervisor. References will be contacted after successful initial interviews.

For guaranteed consideration, please submit materials by December 17, 2024.

Vacancy Announcement

Position Information

Campus Title Marketing Communications Manager

Department Communications & Marketing

Position Summary

How are your one-liners? Punchy and fun? Are you adept at plucking the “just-right” photo from a sea of “will-dos”? And are you really good at pivot, Pivot, PIVOTING ? If you get excited about hitting the right tone and using analytics to gain better outcomes, you’re just the company we want to keep!

SUNY Geneseo is hiring a marketing communications manager to lead marketing strategies for undergraduate, graduate, international, and transfer student recruitment. The manager will strategize, plan, and execute integrated marketing efforts to meet enrollment targets of prospective students through the applicant life cycle from inquiry generation through enrollment.

We are looking for someone with strong project management skills who is self-directed, collaborative, and data-driven. The marketing communications manager must demonstrate return on investment across multiple acquisition channels, including but not limited to organic and paid search, paid advertising, purchased lists, email marketing, social media marketing, and optimized websites. In your cover letter, please address specifically, but briefly, how you meet the required qualifications.

This position will report to the chief communications and marketing officer with a dotted line to the director of web strategy.

We are especially interested in candidates who can contribute to the diversity and excellence of our academic community. We strongly encourage applications from individuals who identify as members of groups that are underrepresented.

Required Qualifications

Required Qualifications :

• Bachelor’s degree in marketing, communications, or related fields such as public relations, English, journalism, marketing

• Strong copywriting and content development skills for various digital and print media.

• Proficiency in creating and managing inbound marketing strategies to attract and convert leads.

• Expertise in digital marketing tools and platforms, including SEO , SEM , CRM , social media, email marketing, and content management systems (eg Slate, GA4, GTM , AdWords, and Meta Business Suite).

• Skilled in analyzing marketing data to measure campaign effectiveness and inform future strategies.

• Ability to manage multiple marketing projects simultaneously, ensuring timely and successful completion.

• The ability to work effectively in a team environment and across departments.

• A commitment to the campus values of diversity, equity, and inclusion.

  Preferred Qualifications

  Preferred Qualifications:

• At least 5 years of experience in integrated marketing, preferably for higher education, in an agency or in-house setting.

  License/Certification

  Other Skills Required

  Supervision Received

This position reports to the Chief Communications and Marketing Officer.

Supervision Exercised

Posting Details

Posting Details

Posting Number S385

Number of Vacancies 1

Line # to be filled 01553

Full or Part-time Full-Time

Appointment Type Term

Anticipated Appointment Start Date

Job Posting Date 11/26/2024

Apply By 12/17/2024

Job Posting Closed Date

Open Until Filled Yes

Salary $70,000-$75,000

Special Instructions to Applicant

Please attach a cover letter, resume, and a portfolio that includes writing sample(s). In your cover letter, please address specifically, but briefly, how you meet the required qualifications.

Please also supply us with three professional references—one of which must be a current or previous supervisor. References will be contacted after successful initial interviews.

For guaranteed consideration, please submit materials by December 17, 2024.

About SUNY Geneseo

Mission Statement

We are a distinctive public liberal arts college that welcomes and inspires students to develop their knowledge and skills to build a better world. Our supportive, inclusive community is exceptional in cultivating creativity, engagement, and discovery. We find strength in diversity, joy in growth, and fulfillment in lifelong learning.

Vision

We will cultivate a distinctive, equity-centered, public honors college experience that propels learners to positively impact society.

Values

The Geneseo campus community is guided by our beliefs in and commitments to the following values:

• Learning: Embracing high expectations for intellectual inquiry, critical thinking, scholarly exploration, and personal growth.

• Creativity: Empowering a spirit of innovation that inspires intellectual curiosity, self-expression, and problem-solving.

• Belonging: Welcoming a diverse campus community that supports and celebrates

different identities, promotes equity and inclusion, and respects the ideas and

contributions of each individual.

• Civic Engagement: Encouraging active participation grounded in self-reflection,

empathy, and an ethical commitment to the common good of our local and global

communities.

• Sustainability: Building a culture of well-being that integrates and applies principles of

environmental, social, and economic stewardship informed by an understanding of the

past and our obligations to the future.

Equal Employment Opportunity/Affirmative Action Employer

SUNY Geneseo is committed to fostering a diverse community of outstanding students, faculty, staff, and administration. We recruit, hire, train, and promote persons in all positions and ensure that all other personnel actions are conducted without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity and/or expression, age, veteran status, disability, genetic information, or any other protected characteristic.

Applicants, students, employees, and other members of the College community (including vendors, visitors, and guests) are protected from illegal forms of harassment or retaliation based upon a protected characteristic.

To request accommodation or assistance for job-related duties or the employment application process, please contact the Office of Diversity and Equity at (585) 245-5020 or email ode@geneseo.edu (ode@geneseo.edu%3Code@geneseo.edu%3E) . Find out more about our Community Commitment to Diversity, Equity, and Inclusion! (https://www.youtube.com/watch?v=0E28zJDeYTU)

Background Investigation Statement

All applicants are subject to drug and criminal background checks. See our full Background Investigation Statement at http://www.geneseo.edu/hr/employment.

Clery Statement

Applicants interested in positions may access the Annual Security Report( ASR ) for the College at www.geneseo.edu/police. The ASR contains information on campus security policies and certain campus crime statistics. Crime statistics are reported in accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. Applicants may request a hard copy of the ASR by contacting the SUNY Geneseo University Police Department at 585-245-5651.

NY State Executive Order 161

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

Quick Link for Postings https://jobs.geneseo.edu/postings/4985

Job Duties/Responsibilities

Job Duties/Responsibilities

Percentage Of Time 45%

Job Duty/ Responsibility

Function 1: Marketing Communications

• Develop and execute comprehensive marketing communications strategies to enhance brand awareness and engagement.

• Utilize inbound marketing techniques to attract and convert leads.

• Oversee the production of marketing materials, including brochures, newsletters, and promotional content.

• Manage marketing projects from conception to completion, ensuring timely delivery and alignment with strategic goals.

  Percentage Of Time 30%

  Job Duty/ Responsibility

Function 2: Content Marketing

• Create and manage content for various digital platforms, including websites, social media, email campaigns, and online advertising.

• Collaborate with enrollment marketing coordinator and freelance writer(s) to produce and edit content for digital platforms.

  Percentage Of Time 20%

  Job Duty/ Responsibility

Function 3: Marketing Analytics/Website/ SEO Marketing

• Develop and oversee marketing analytics strategy, implementation, and training to inform and refine marketing strategies and tactics.

• Establish key performance indicators to measure and improve return on investment for all acquisition efforts.

• Create KPI dashboards and report results and adjustments regularly to senior leadership.

• Plan and execute conversion optimization tests to ensure the strongest-possible recruitment performance from our website.

• Oversee SEO strategy and execution to improve search results for SEM -owned sites.

  Percentage Of Time 5%

  Job Duty/ Responsibility

Function 4: Continuous Improvement

Stay updated on industry trends and best practices in digital marketing and communications.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • Do you have a Bachelor's degree in a related field?

• Yes

• No

  Applicant Documents

  Required Documents

• Resume

• Cover Letter/Letter of Application

• Portfolio

  Optional Documents

• Writing Sample