Job Information
Robert Half Director of Marketing in Fresno, California
Description
We are looking for a Director of Marketing to join our clients team in Fresno, California. This role involves leading our marketing team, developing and executing strategic B2B marketing plans, and supporting business growth.
Responsibilities:
• Lead the marketing team and manage key vendors, allocating resources effectively.
• Develop and implement B2B marketing plans to help drive business growth.
• Oversee advertising and promotional activities across multiple channels.
• Identify and recommend future marketing opportunities to company leadership.
• Collaborate with the sales team to support dealer events and other promotional activities.
• Generate content for websites and collateral materials, including blogs and videos.
• Manage the marketing budget, track performance analytics, and continuously seek to improve marketing processes for greater efficiency.
• Supervise the photo and digital asset database.
• Utilize skills in Content Management System (CMS), CRM, Facebook Insights, Google AdWords, Google Analytics, Advertisements, Brand Awareness, Campaign Planning, Collateral Management, and Digital.
Requirements • Proven experience in a similar role within the steel manufacturing industry
• Proficient in using Content Management System (CMS) and CRM
• Demonstrable experience with Facebook Insights, Google AdWords, and Google Analytics
• Skills in creating, managing, and analyzing advertisements
• Strong understanding and proven achievements in boosting brand awareness
• Experience in campaign planning and execution
• Proficiency in collateral management
• Strong digital marketing skills including SEO, email marketing, and social media campaigns
• Excellent leadership and team management abilities
• Strong strategic thinking and decision-making skills
• Exceptional communication and presentation skills
• Bachelor's degree in Marketing or related field
• Ability to travel as needed. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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