Job Information
Gilead Sciences, Inc. Associate Director/ Director, Marketing Sciences in Foster City, California
For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site to apply for this job.
Job Description
Associate Director/Director in Gilead’s Pipeline Marketing Sciences (PiMS) group participates actively in Commercial efforts by providing an objective and detailed understanding of current and future markets, product performance, customers, and competitors. This individual must possess a broad skill set (e.g. functional expertise, therapeutic knowledge, communication skills, etc.) to ensure efficient execution of PiMS objectives with a diverse set of key stakeholders – including Commercial Planning (e.g. Global Marketing), Clinical Development, Corporate Development, Commercial Strategy, functional Commercial Operations counterparts, Project & Portfolio Management and global Commercial leadership.
This role will have global responsibility for generating foundational market understanding within the Oncology Therapy Area through the execution of market research and forecasting/analytics in key commercial markets (i.e. US, EU and Japan). This position will support the commercialization efforts for pipeline assets, inform the lifecycle management process and collaborate with Commercial Planning’s Therapeutic Area Leads to guide product and disease area strategy. The role will report to the Senior Director, Oncology Pipeline Marketing Sciences.
Specific responsibilities include but will not be limited to execution (or managing the execution) of the following:
Essential Duties & Functions
Oncology Market Research Related to Pipeline Planning, Global Marketing and Business Development
Define Oncology global market research priorities in collaboration with Commercial Planning Therapeutic Area Leads to proactively address key business decisions
Create foundational market understanding through the development of treatment flow maps, market segmentation, attribute/benefit testing, positioning and campaign development, etc.
Conduct primary research: develop qualitative and quantitative market research studies with physicians, patients, and payers
Manage vendors to determine appropriate research methodology, ensure project alignment to business objectives and guide execution and reporting
Examine research findings to understand data, key market insights and implications for Gilead
Analyze secondary data sources (e.g., prescription data, epidemiology studies) to generate insights and identify implications
Oncology Forecasting/Analytics Related to Pipeline Planning, Global Marketing and Business Development
Develop long-term (i.e. 10-year) strategic forecasts for pipeline and marketed products that incorporate disease epidemiology, evolving treatment paradigms, competitive products and global pricing and access dynamics
Collaborate with internal experts in Market Research, Literature Resources, Competitive Intelligence, R&D, and Marketing/Sales leads to generate robust forecast assumptions
Conduct forecast scenario analysis to support decision-making by Commercial, R&D, Corporate Development, Finance, and Corporate executive leadership
Scope, design, and manage the execution of quantitative market research (e.g., discrete-choice conjoint) to inform revenue forecasting
Examples of decisions that may be informed by analytics include progression of internal assets through the R&D pipeline, partnerships or acquisitions of specific assets or whole companies, strategic portfolio mix, product pricing at launch and at the time of generic competition
Communicate results of market research and forecasting/analytics to a variety of internal stakeholders at all levels of the organization:
Develop clear and effective communication materials (e.g. reports, presentations) targeted to key audiences
Present and lead discussion of results and insights in a collaborative, efficient manner
Work with Commercial Planning Therapeutic Area Leads to understand implications of market research and forecasting/analytics insights for Gilead’s business, and develop plans to address these implications
Other
Lead ad hoc strategy projects and initiatives (e.g. evaluating new indications and markets) for internal assets and external opportunities
Work with group leadership to improve the efficiency, consistency, rigor, and credibility of Pipeline Marketing Sciences, in collaboration with key global partners (US, EU and Japan)
Knowledge, Experience, & Skills
Excellent analytical, market research and interpretive skills
Strong interpersonal skills with ability to lead, resolve conflict and drive consensus among individuals from a variety of disciplines. Ability to represent the PiMS function on cross-functional teams, including accountability for PiMS contributions and provision of information and recommendations
Strong communication skills with an ability to efficiently and productively communicate both orally and in writing are required. Demonstrated persuasive written and verbal communication skills and effective in a variety of presentation settings. Comfortable influencing senior management
Strong command of a variety of analytical and market research techniques, Experience utilizing rigorous logic and methods to solve difficult problems with effective solutions. Utilizes creativity and ingenuity to develop solutions to complex problems, formulates strategies and approaches that may fall outside historical norms
Sought out as an analytical expert and, more importantly, as a strategic adviser. Grasps key issues quickly, understands the "big picture" and links market insights to larger issues
In-depth experience designing and conducting quantitative and qualitative primary and secondary market research. The ability to meaningfully portray and effectively communicate complex quantitative data in an easy-to-understand format is required. Must have in-depth knowledge and experience in a complex franchise-specific market. Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IQVIA/IMS, SHA and chart audits are required
Good project management skills and the ability to meet tight deadlines in an environment of competing and changing priorities. Must have strong task management skills to include planning, prioritization, objective setting, and meeting management and plan execution. In-depth ability to use Microsoft Office and other planning software required
Can deal with ambiguity and act without having the total picture, is able to effectively pose questions in order to tease out information required for decision-making. Can handle risk and uncertainty
Strong commitment to quality. Consistently and thoroughly reviews work for accuracy before sharing with a wider audience. Delivers final products that are well vetted and reliable
Some travel required
Specific Education and Experience:
10+ years of relevant pharmaceutical industry experience, including 5+ years of market research and/or strategic analysis and planning experience
Experience in hematology-oncology and solid tumors is strongly preferred
Significant experience conducting quantitative and qualitative primary and secondary market research is required. Expertise in a broad range of qualitative and quantitative market research techniques, including appropriate application of data collection and analytic approaches
Experience developing and using Excel-based models and conducting quantitative analysis is required
Previous experience in launching products, and exposure to pharmaceutical product development and brand marketing are preferred
BA/BS degree in finance, life sciences or medicine is required, and an MBA or advanced degree is desirable
Experience in life sciences, healthcare, pharmaceutical and biotech industry strongly preferred
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For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site to apply for this job.
Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.