Job Information
Robert Half Marketing Manager in Fort Washington, Pennsylvania
Description
We are offering an exciting opportunity in Fort Washington, Pennsylvania. Seeking a Marketing Manager with B2B Software industry experience to lead marketing efforts, develop digital campaigns and strategy, and assist with events marketing. Your role will involve leveraging various digital tools and platforms to enhance brand awareness and drive customer engagement. You must have industry experience, and able to commute to Fort Washington, PA 5 days per week. Occasional travel is involved as well.
Responsibilities:
Utilize Pardot and Salesforce Marketing Cloud for executing email and digital marketing campaigns
Lead generation, sales enablement content marketing management, execution, and strategy
Engage and build an audience through social media platforms, leveraging insights to refine strategies
Develop and oversee the content creation process, ensuring consistency with brand messaging
Manage the planning and execution of various events, ensuring successful outcomes
Oversee the budget processes related to marketing activities, ensuring cost-effectiveness
Utilize CRM to manage customer interactions and improve customer relationships
Develop and execute strategies for increasing brand awareness
Requirements
5+ years in marketing with a focus on lead generation and campaign management
Bachelor's Degree
Experience in B2B Software industry
Understanding of budget processes in a business context
Experience in campaign planning and execution
Excellent communication skills, both written and verbal
Proficiency in using Pardot for marketing automation
Experience with Salesforce Marketing Cloud (SFMC) for customer journey management
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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