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Content Marketing Manager

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Content Marketing Manager

Salary

$50,185.72 - $102,274.64 Annually

Location

Fort Myers, FL

Job Type

Full-Time Regular

Job Number

07088HB

Department

Visitor and Convention Bureau

Opening Date

05/03/2024

Closing Date

5/20/2024 11:59 PM Eastern

• Description

• Benefits

• Questions

Description

This position is responsible for the management of the Lee County Visitor and Convention Bureau's (VCB's) marketing efforts and the content it delivers, ensuring that brand message is consistent, timely, and integrated across channels. This individual will manage, direct and plan social media and website content and promotions, maintain partner and vendor relations, and focus on brand messaging. This individual also will have a demonstrated track record of excellence and an impeccable command of strategic thinking, creative writing, and media relations - especially in tourism, PR and marketing communications.

Duties and Responsibilities

• Manage and direct social media content, promotions, and strategies.

• Manage and direct eNewsletter content, both industry- and leisure-focused.

• Oversee content creation and editorial updates for leisure, industry, and event websites, including personalization and overarching strategy.

• Manage production of annual guidebook (printed and/or digital versions) and oversee all promotional efforts surrounding guidebook.

• Develop and maintain industry partner relationships.

• Plan and host industry education sessions on social media, website and digital marketing.

• Oversee brand messaging for Fort Myers – Islands, Beaches and Neighborhoods.

• Work collaboratively with industry partners on joint promotions, influencer trips, and site visits.

• Assist in the development of annual Sales and Marketing plan and media plan.

• Work with bloggers and social influencers to curate digital coverage of the destination.

• Work on seasonal and special promotions.

• Attend local association and chamber meetings and participate on select committees. Supervise marketing interns as needed.

Education, Experience, Licensing

Required Qualifications

• Any combination of education and experience equivalent to a Bachelor's Degree in hospitality, marketing, communications or closely related field and one year tourism, marketing, hotels, hospitality, or closely related experience.

• Possession of a valid driver's license and acceptable driving record.

Preferred Qualifications

• Three years of experience in hotels or related hospitality field.

• Supervisory experience.

Supplemental Information

• Knowledge of the principles and practices of marketing as they relate to the hospitality or tourism industry.

• Ability to establish harmonious and effective working relationships with fellow employees, Board members, local officials, and hospitality partners to promote cooperation and understanding of VCB programs.

• Ability to communicate effectively; both orally and in writing with the public and staff personnel. Proficient in Microsoft Word, Excel, PowerPoint, etc.

• Knowledge of computers, internet, and related software (Drupal, Canva, Basecamp, Google Docs, etc.)

• Knowledge of geography, primarily the United States and Europe. Ability to travel to different conferences and planning meetings.

• Ability to develop, prepare and present creative marketing presentations, ideas and solutions.

• Ability to work independently with little direction to meet deadlines and schedules, plan and organize work, prepare and maintain files, records and reports.

• Ability to lift and carry objects weighing up to 35 pounds.

• The work days and hours for this position are Monday through Friday 8:00 a.m. to 5:00 p.m. May include evenings, weekends and holidays. Some business travel is required.

  DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this classification. All positions are subject to a criminal background check. A conviction in and of itself may not necessarily preclude employment. Some positions may be subject to a pre-employment drug screening. Certain service members and veterans, and the spouses and family members of such service members and veterans, who claim and meet eligibility requirements of veterans preference, receive preference and priority in employment and are encouraged to apply.

Lee County Board of County Commissioners offers a comprehensive, and affordable benefits package. Our Board works in the best interest of employees and strives to provide the most complete, high-quality benefits package available at the lowest possible cost to the employee. Our Board continues to remain steadfast in maintaining one of the lowest levels of employee costs in our area.

Lee County's benefits package is offered to both regular Full-time positions and Part-time positions that are regularly scheduled to work 60 hours or more bi-weekly. Medical benefits may be offered to On-Call, Temporary, Seasonal, and Intern employees who meet the Affordable Care Act eligibility criteria.

Lee County employees eligible to participate in the Florida Retirement System (FRS) are required to contribute 3% of each paycheck to FRS. If you have retired from the Florida Retirement Pension plan you will not be eligible for renewed membership in either of the FRS retirement plan options. Retirees of the Investment Plan are eligible for renewed membership in the Investment Plan only. FRS reemployment rules apply for both.

Below is a brief breakdown of what's included in the benefits package that is offered to our employees.

For a more detailed look into our benefits package, please click visit our webpage at https://www.leegov.com/hr/employees/benefitplans.

To view our employee paid premiums, please visit: https://www.leegov.com/hr/Documents/Employee%20Benefits/2024%20Benefits/2024%20Active%20Employee%20Rates.pdf

Health Benefits:

• Medical Insurance

• Plans include, but are not limited to: routine, preventative, mental health, hospitalization, and prescription drug benefits.

• Vision, Fitness, Weight Management, Natural Products and Services, and Hearing discount programs available.

• Dental Insurance

• Vision Insurance

• Flexible Spending Accounts

• Medical Reimbursement Account

• Dependent Care Reimbursement Account

• Pharmacy, including Mail-Order Pharmacy

• Informed Health Lines (Nurse Hotline)

• Basic Life Insurance (1x or 2x Annual Salary at no cost to employee)

• Optional Life Insurance

• Long-Term Disability (60% of pre-disability salary at no cost to employee)

• Short-Term Disability

• Sick Leave Pool

• Flu vaccinations

• Wellness Programs

Financial Benefits:

• Florida Retirement System (FRS)

• Two Retirement Plan Options:

1) FRS Pension Plan (Defined Benefit)

2) FRS Investment Plan (Defined Contribution)

• Deferred Compensation (457) Plans

• Financial Savings/Management Programs

• Eligible for membership with Suncoast Credit Union

• Employee Leave Benefits

• Holiday Pay - 11 Paid Holidays Annually

• Paid Sick Leave

• Paid Vacation Leave

• Bereavement & Civic Duty Leave

• Family and Medical Leave

• Military Family & Medical Leave

• Educational Leave

Employee Assistance Program

Services available to employees that offers guidance, support, resources and information for personal and work-life issues. Confidential and provided at no charge to employees and their dependents.

United Way 2-1-1 (Lee County Employee Resource Program)

Lee County BOCC has partnered with United Way 211 to provide an Employee Resource Program which assists BoCC employees who may be experiencing distress due to economic hardship, health or other factors.

Educational Assistance

Reimbursement for coursework taken at an accredited college or university that is designed to enhance the knowledge, skills and abilities relating to the official duties that the employees perform.

01

Do you have any combination of education and experience equivalent to a Bachelor's Degree in hospitality, marketing, communications or closely related field and one year tourism, marketing, hotels, hospitality, or closely related experience?

• Yes

• No

  02

  If you answered "Yes" to the question above, please describe your experiences that you feel best prepare you for this position.

  03

  Do you have supervisory experience?

• Yes

• No

  04

  Do you possess a valid driver's license with an acceptable driving record?

• Yes

• No

  05

  The work days and hours for this position are Monday through Friday 8:00 a.m. to 5:00 p.m. May include evenings, weekends and holidays. Some business travel is required. Are you able to work this schedule?

• Yes

• No

  Required Question

Agency

Lee County Government

Address

P.O. Box 398 ATT: Human Resources Fort Myers, Florida, 33902

Phone

(239) 533-2245

Website

https://www.governmentjobs.com/careers/leecounty

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