AutoNation, Inc. Local Marketing Manager in Fort Lauderdale, Florida
Reporting to the Director of Merchandising, the Manager drives field level offer development and marketing support activities in assigned regional market area. The individual performs these duties in direct coordination with the Regional Marketing Director (RMD). The LMM serves as the regional subject matter expert for optimizing and executing promotional offers and works directly with store General Managers (GMs) to plan and coordinate monthly offers as well as maximize effectiveness and report on ongoing marketing activities. The LMM supports the RMD in media planning, campaign administration activities, local activations, Process Execution Assessments (PEA) for instore marketing programs and communication with their assigned stores. The LMM also assists the RMD in managing agency and third-party service provider initiatives. The LMM establishes an intuitive understanding of market dynamics, identifies business and process opportunities. They socialize findings with field leadership and support plan implementation. The LMM is engaged, proactive and effectively evangelizes the marketing vision and priorities. The LMM’s goal is to be viewed as a trusted advisor who directly contributes to overall region performance and success.
The LMM assists the development and documentation of regional marketing plans as well as assures alignment with the national marketing calendar. The LMM provides strategic advice to the RMD and is the primary department contact for Regional Management and General Managers for merchandising related topics or initiatives.
The Manager is principally responsible for developing local merchandising offer content and cross media activation. In addition, the LMM functions as a field level advocate for corporate marketing and branding initiatives.
LMM reports to the Director, Merchandising with direct day-to-day interaction with the Regional Marketing Director. The LMM develops and maintains productive relationships with field management and functional areas. The manager also works extensively with corporate marketing functions, agency and third-party service providers.
Manage offer campaign planning, design, production and activation activities at the field level
Procure manufacturer incentive, offer, and promotional event details and produce offer documentation
Manage and facilitate monthly cross functional planning meetings while ensuring deliverable timelines are met
Drive implementation of OEM, legal and AutoNation guidelines as well as ensure overall compliance
Drive field level activation of national campaigns, events and brand development initiatives
Cultivate and maintain regional OEM relationships
Analyze market intelligence data and Regional Competitive Reports to provide key insights for offer development
Coordinate meeting logistics, collect content and produce materials for monthly Regional Marketing Calls and Monthly Store Visits
Develop/maintain a field level market intelligence collection and competitive pricing tracking processes
Develop/maintain documented local Merchandising/Media Inserts Calendar. Ensure alignment w/national plan
Engage corporate team, agencies and partners to build and maintain an inventory of product/service offers
Facilitate development of integrated local and national campaigns while driving cross channel adoption
Support the coordination of AutoNation campaign launch activities - Planning, store training, POS setup, event planning etc.
Facilitate development and administer style guides, template, processes, content development and tools
Facilitate monthly campaign communications to General Managers, Market Presidents and Regional Managers
Facilitate campaign analysis and refinement activities to optimize overall merchandising effectiveness and results
Administer assigned budget items and assure expenses are being managed effectively.
Demonstrate and advocate company vision, mission, and values. Adhere to company policies and procedures .
Provide direct support to RMD and market leadership team for field marketing related activities.
Other duties as assigned
Bachelor’s degree required; MBA is preferred
Marketing management experience (5 years +) required. Prior agency account services experience preferred.
Demonstrated campaign, copy, marketing communications and brand development skills
Demonstrated project management and marketing process administration competencies
Demonstrated marketing forecasting, analysis and budget administration experience
Demonstrated ability to work and influence decisions in a highly collaborative, fast paced environment
Experience utilizing and administering job management systems is preferred
Expert level Microsoft Word, Excel and PowerPoint skills
Ability to handle multiple projects, delegate work and provide leadership across functions
Must meet company’s requirements for employment
Significant travel (up to several days per month)
Standard office environment
The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job. Incumbents may be requested to perform job related tasks other than those specifically presented.
As America’s largest and most recognized automotive retailer, AutoNation is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. We are committed to hiring driven, diverse Associates and supporting them in growing their career within AutoNation. We offer paid training, competitive pay & benefits and a culture that believes in investing in our Associates’ professional futures. With over 315 locations from coast to coast, AutoNation has an opportunity for you. We’ve sold over 13 million vehicles, the first automotive retailer to reach this milestone. Our success is driven by our commitment to delivering a peerless Customer experience through customer-focused sales and service processes. We believe deeply in giving back, and every car we sell helps to raise cancer research and treatment awareness with a Pink Plate. We have proudly raised over $25 million dollars to drive out cancer, create awareness, and support critical research. Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you.