Job Information
The Hertz Corporation Director, Strategic Optimization in Estero, Florida
The Director of Strategic Revenue Optimization is responsible for driving innovative and entrepreneurial strategies to maximize revenue and profitability. This role focuses on cross-channel demand generation, optimizing how channels work together to achieve superior results and spearheading initiatives that enhance customer engagement and drive incremental revenue. The Director oversees the development and implementation of new products to enhance availability and meet evolving market demands. Additionally, this role fosters promotional innovation by developing and implementing creative strategies that drive demand and enhance customer value. The Director collaborates across teams to identify growth opportunities, align efforts with overarching business objectives, and foster a culture of strategic, data-driven decision-making. This role will require entrepreneurial thinking, forward-looking strategies, and cross-functional collaboration.
What You’ll Do:
Lead the Cross-Channel Optimization strategy for Revenue Management, collaborating with the commercial team to enhance the approach, while centralizing RM as a core pillar within the organization’s strategy by influencing decisions, quantifying revenue and EBITDA impact, and assessing scope and resource needs before pursuing initiatives.
Oversees the development and execution of strategies to manage and grow the company’s brand portfolio. This includes analyzing market trends, identifying target audiences, and positioning the brands to drive engagement, customer loyalty, and long-term growth.
Ensures the seamless integration of innovative revenue management insights into business decision-making, driving the company forward with forward-thinking, data-driven strategies.
Leads the development of new revenue streams and recommends the best course of action to market, optimizing revenue generation in alignment with demand, while establishing control versus experimental soft launches before broad expansion.
Leverage strategies such as gamification, product bundling, cross-selling, up-selling, and product expansion, designed to drive sustained growth in the customer base, enhance engagement, and significantly boost .com traffic over the long term.
Ideate and implement new promotional strategies focused on growing the membership base, enhancing brand awareness, and ultimately maximizing RPU in the process.
Responsible for defining initiative owners, sharing relevant information with key stakeholders, and ensuring a consistent feedback loop.
Serve as the key connector between Revenue Management (RM), Sales, Marketing, Product, and Customer Experience teams driving crucial conversations and guiding actions for short, medium, and long-term strategies to ensure alignment and achieve optimal outcomes.
What We’re Looking For:
Bachelor’s level degree or equivalent required; preferably in Entrepreneurial, Economics, Marketing, Business Intelligence, Project Management, Business Analytics, or Related Field. Advanced degrees in fields of study are strongly desired.
10+ years previous experience in a revenue management, fleet, and/or logistics role
Preferred experience with Channel, brand, and product development management
Experience within a complex, demand/supply planning environment
Experienced in managing process innovation with a focus on transformative outcomes and KPI-driven success.
Comprehensive understanding of the industry, market trends, and competitive landscape.
Skilled in applying transformative thinking to identify innovative solutions with focus and determination to deliver exceptional results.
Highly cross functional influencer with communication/storytelling skills at all levels; Is able to stay organized and show progress on several ongoing initiatives.
Adept at gathering, analyzing, and synthesizing datasets to shape strategic direction through actionable competitive insights.
Strong project management skills, with a proven ability to lead cross-functional initiatives, prioritize tasks, and deliver results on time while maintaining alignment with strategic objectives.
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran