Robert Half International Marketing (Targeting & Attribution) Specialist in El Segundo, California
We are looking for a Marketing Specialist (focused in Targeting & Attribution). This Marketing Specialist will be providing guidance to clients and internal teams.
- Strategic direction based on client KPIs
o Target/Segment recommendations - data vendor recommendations for targeting
o Campaign attribution to measure the impact of addressable campaigns - provide recommendations for attribution studies (Which vendors to utilize, what type of study to execute based on campaign KPIs.
- Develop Guidelines/Best Practices as well as Benchmarks/Norms
o Build case studies to showcase successful Addressable campaigns
o Analyze historical campaigns to provide
Best practices for clients and planning team
Norms/Benchmarks to gage success of campaigns and provide prospective on impact
Addressable TV and Attribution training to clients and internal teams
Must Have (ANY):
• Addressable Targeting
• Addressable TV or Digital Addressable experience
• Advanced Targeting
• Advanced Advertising Solutions
• Attribution Measurement - Advertising Effectiveness, Sales Lift, Brand Health Studies, Foot Traffic, Web Visitation, Post Campaign Reporting
Data Targeting & Measurement Experience (ANY):
• Experian (Audience Engine)
• LiveRamp (Connect or Connect Select)
Nice to have keywords to look for
• Segment Creation
• Linear TV
• KPIs (Key performance metrics)
• Problem Solver
• Actionable Insights
• Spot X
• The Trade Desk
System Experience (ANY);
Google Suite, Microsoft word/Excel, PPT, MediaOcean Scarborough, Nielsen Media Impact, Nielsen NPower
Requirements Customer Segmentation Strategy, Market Research, Television, KPI Reporting, Attribution, Web Traffic, Campaign Effectiveness
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.