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Legrand AV, Inc Digital Marketing Coordinator in Eden Prairie, Minnesota

Thank you for your interest in becoming part of the team at Legrand! GENERAL PURPOSE LegrandAVhas an exciting opportunity for aMarketing Coordinator - Digital,to join theLegrandAV CX Team. The successful candidate supports the Digital Marketing efforts on LegrandAV.com by executing a variety of tasks in the websitecontent management system, currently Sitecore. This personbuilds product detail pages,auditsproductcontent, recommends content optimizationsaccording to SEO best practices, tracksproduct page performance, and handles general digital marketing activities.The person in this role will use a variety of technology tools daily which could include: Excel, Sitecore, SEMRush, Google Analytics4, Microsoft Teams, and others.This position reports into Eden Prairie, MN. DUTIES AND ACCOUNTABILITIES- Execute day-to-day Sitecore activities such as building and maintaining product pages, on-page SEO,technical SEO, and content updates Ensure all digital content is consistent with brand guidelines and meets or exceeds customer needs Coordinate with cross-functional teams to ensure project deadlines are met Use Excel and product import/export tools to build and maintain product detail pages Work with Product Marketing teams on product launches and discontinuations on Legrandav.com Maintain clean product data on Legrandav.com Use reporting tools to evaluate product page performance and offers insights Work with the content optimization team and digital specialists on projects as needed Assist in gathering empathy for projects as needed Work with Central Marketing on product content initiatives and projects as needed JOB REQUIREMENTS Essential Knowledge, Skills and Abilities Required: Understands the concepts of digital marketing, content creation, brand, customer targeting, and customer experience Highly organized and detail-oriented Adaptive to working in a fast-paced, dynamic environment Has a desire to understand the customer journey and digital touchpoints Wants to get better and grow in their digital marketing acumen Has a general understanding of website analytics and data analysis Minimum Education and Experience Required: Bachelor's degree in Marketing, Mass Communication, or related field Minimum 1 year experience in marketing, digital experience, communications, data quality or similar; or a combination of relevant educationand experience. Preferred Qualifications: Experience with basic HTML, Sitecore, and Google Analytics Hands-on experience with key digital media disciplines/tools, such as brand websites, product pages, and content creation Basic understanding of search engine optimization Confident in basic Excel functionality Understands the importance of measuring performance Is curious and willing to take new approaches Time and project management skills with the ability set and shift priorities Excellent communication and presentation skills WORKING CONDITIONS/PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for using a keyboard General office environment May require occasional ground travel to other company facilities within local metropolitan area Long-distance or air travel as needed - not to exceed5% travel If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply! Legrand is an equal employment opportunity employer. For California residents, please see the link for the . California law requires that we provide you this notice about the collection and use of your personal Information. Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a work orce environment that is free from any form of discrimination or harassment.

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