Job Information
PLURALSIGHT, LLC Sr. Manager, Marketing Operations in DRAPER, Utah
Job Description:
We are seeking a skilled and driven Senior Manager, Marketing Operations to lead and support our marketing data and technology pod, driving seamless integrations and lead flow while spearheading data quality initiatives for our B2C and B2B business. In this role, you will serve as the subject matter expert (SME) for Marketo and connected platforms. You will be responsible for building/mentoring a high-performing automation and technology team to optimize data and integrations across our MarTech stack. Reporting to the Sr. Director of Marketing Operations, this role will play a key part in driving operational excellence and marketing impact across the organization.
Who you're committed to being:
* You enjoy learning and are open to new ways of doing things. * You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. * When communicating you are self-aware, insightful, and proactive. * You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link. * You believe in continuous improvement and request frequent feedback from others.
What you'll do:
* Team Leadership and Development: Lead and mentor a team of (2) marketing automation and technology specialists to champion a collaborative and high-performing team environment. * Platform Expertise and Optimization: Serve as a SME for Marketo and connected MarTech platforms (Marketo, Salesforce, ZoomInfo, RingLead, Drift, Demandbase, AEM), ensuring integrations and automations adhere to best practices for enterprise systems. * Data Enrichment and Database Hygiene: Build and maintain data enrichment and normalization programs in Marketo, ZoomInfo and RingLead, partnering with Revenue Operations and IT on company-wide data and compliance initiatives. * Lead Management: Supervise and optimize lead scoring, management and routing processes to ensure speed-to-lead and drive accurate attribution for campaigns across business units. * Document and Share Knowledge: Build and maintain process documentation to support integrations, lead scoring, routing, and handoff activities, enabling clarity and consistency for all collaborators.
Experience you'll bring:
* 5-7 years of experience in marketing operations, with expertise in Marketo administration and best practices. Marketo Certified Expert preferred. * Proficient in additional platforms such as Salesforce, ZoomInfo, RingLead, Drift, Adobe Experience Manager (AEM), and Demandbase. * 2+ Years experience managing or mentoring a team, with a proven ability to lead and inspire high-performing teams. * Tried experience building and optimizing lead management processes for quality and speed-to-lead. * Experienced in integrating marketing technologies, including orchestration of data flows across multiple platforms. * Authority in data governance with a history of driving cross-departmental data quality and compliance initiatives. * Strong project management skills, including proficiency in tools like Asana and Jira, with the ability to run multiple projects and deadlines. * Excellent communication and collaboration skills to work effectively across teams and with stakeholders in IT, Revenue Operations, Demand Generation, and Business Development.
Requirements:
* Experience managing multiple concurrent instances of Marketo and/or separate ESPs like Iterable or Braze. * Experience partnering with data engineers and running a bi-directional sync between Marketo and a data warehouse like Snowflake. * Skilled in leveraging lead scoring models and intent signals from platforms like Demandbase and ZoomInfo to pr ioritize high-value leads and target accounts. * Advanced understanding of email... For full info follow application link.