Campus Pride Jobs

Responsible to develop, implement and manage content analytics, strategies, and campaigns to build brand identification and awareness of organizational initiatives. Manage a team that develops content to support and promote Blue Cross Blue Shield of Michigan (BCBSM) through various media outlets. * Manage informational and educational content shared through audio, video, and text across different communication channels. * Serve as the primary point of contact for internal business units for social media and/or public relations campaigns. * Manage external agency performance to ensure optimal use of manpower and capital for assigned work. * Lead the development and execution of integrated social media and/or public relations strategies to ensure corporate goals are met and align with overall brand strategy. * Identify, analyze, and present campaign strategy results to internal and external stakeholders. * Collaborate cross-functionally to manage programs, evaluate effectiveness, and communicate campaign results. * Provide strategic communication counsel to executive leadership throughout the organization. * Develop content to support the communications needs of the organization to include planning documents, presentations, news releases, blogs, scripts, and key messages. * Serve as reviewer for blog posts and social media community responses. * Manage brand reputation through social media channel and media relationship management. QUALIFICATIONS * Bachelor's degree in communications or related field is required. * Five (5) years of experience in communications, public relations or social media is required. * Previous experience developing social media strategies is required. * Ability to effectively lead, coach and develop team members. * Strong organizational, planning, analytical, and problem-solving skills. * Working knowledge of corporate organizational structures, including functional responsibilities. * Strong verbal, written communication, and interpersonal skills. * Ability to interact with the news media in communicating and positioning information that leads to news coverage, advancing the reputation and visibility of BCBSM. * Ability to manage multiple priorities concurrently. * Ability to interface and present to all levels of the organization. * Ability to build relationships and work collaboratively with cross-functional teams.