Job Information
Stetson University Associate Director, Development Marketing and Communication AS9971 in DeLand, Florida
Reporting to the Director of Development Marketing and Communications, the Associate Director supports programs for alumni, donors, and students with marketing and communications. The Associate Director works closely with team leadership and colleagues to define projects and execute strategy within the Division of Development and Alumni Engagement. The Associate Director will create print and digital marketing communications, including visual content development, design and production, publication, and distribution.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES: Employment duties include, but are not limited to:
Design effective marketing materials (e.g. donor proposals, direct mail, postcards, flyers, publications, newsletters) to be used across communication channels, including website, print, social, and email
Develop and execute marketing ideas to promote events and programs
Interview and develop rapport with a variety of constituents including donors, faculty, and students to document and curate strong institutional narrative content
Work closely with the team to execute design needs from content marketing calendars and adhere to deadlines
Work with print vendors and mail houses to ensure high-quality production and delivery
Attend university events as needed, both on and off campus
Help to photograph and video events and assist with other project needs
Help to create and edit short videos using video software
Evaluate progress using data analytics and update priorities with direction from the supervisor
Contribute ideas, input, and support to initiatives, decisions, and communications with marketing and communications implications
Develop concepts, layouts, and final production files as well as keep accurate and current data information
Adhere to university brand and style guidelines
Occasional work outside normal office hours and some travel as needed
Perform other site and position related duties as assigned
Required Skills
Strong organizational and written/oral communication skills
Ability to manage and prioritize multiple projects while meeting deadlines
Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive learning community of students, alumni, faculty, and fellow professionals
Ability to anticipate, deliver on, and exceed expectations of constituents and colleagues
Ability to collaborate with others as a primary means to achieve results
Demonstrated ability to create, in a timely manner, engaging and interactive digital content, which includes social media graphics, short videos, and animations
Ability to help create, film, and edit short recap videos from events and initiatives
Support the University’s Mission and Values (https://www.stetson.edu/other/about/mission-and-values.php) in their role
Required Experience
Bachelor's degree in graphic design or a related field of study required
Experience and skill in creating print, digital, and social media marketing communications for varied audiences to enhance engagement and brand awareness
Ideal Candidate Qualifications:
Proficiency in InDesign, Illustrator, and Photoshop
Experience with social media platforms and tools for content creating, scheduling, and analytics (e.g. Canva, Hootsuite, Buffer)
Work Environment: Routinely works during the normal scheduled hours of operation for university offices with occasional event support needed after hours or on weekends. Requires work in an office environment and movement between campus buildings.
Salary Grade: 5