Job Information
Shaw Industries Inc Digital Manager in Dalton, Georgia
Job Title
Digital Manager
Position Overview
Philadelphia commercial aspires to be top-of-mind as the single source commercial flooring provider, we partner with dealers, end users and architectural and design firms to provide the right balance of design, speed and price. Our speed, breadth, value, service/ease of transaction enable clients to get the best design for their budget and timeline.
Description
The Digital Brand Manager is responsible for executing (BRAND) digital marketing efforts and managing branded websites and platforms . This role involves developing and execut ing digital campaigns, optimizing channel performance , and leveraging data-driven insights to achieve marketing objectives .
Primary Responsibilities
Collaborat e internally with other Digital teams to execut e the digital marketing strategy for BRAND, encompassing various digital channels, including website, sea rch , paid media, emai l and social .
Oversee the planning, implementation, and optimization of digital campaigns to drive brand awareness, lead generation, and customer acquisition.
Partner with external agencies and internal SME s to leverage expertise in areas such as a udience targeting / segmentation , SEO, content strategy and marketing automation.
Align the website strategy with the brand strategy and standards and the broader organizational goals and strategies.
Research, track, and analyze competitors, marketplace trends, and consumer behaviors and create strategies to turn those insights into action.
Monitor industry trends, competitor activities, and customer insights to identify opportunities for growth and innovation in the digital space.
Manage all website updates and partner with internal IT and Digital teams on site priority and planning initiatives.
Ensure the website complies with the appropriate laws and regulations. Keep the website's domain , hosting registratio n, and certifications current.
Manage all paid media efforts internally and with agency partners , including developing and monitoring campaign budgets.
Develop social media strategy for the brand . Work with the creative team to craft compelling and relevant social media campaigns and content, including posts, images, videos, and graphics that align with the brand's tone and voice.
Requirements:
Bachelor’s degree in marketing, digital marketing, business, or IT related field
5+ years' experience in digital marketing or related field
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
In-depth knowledge of various digital and social media platforms and best practices
Experience with managing paid media campaigns and budgets a plus
Experience working with agency partners.
Understanding of website analytics tools, such as Google Analytics
Competencies:
Create Strategic Plan
Deliver Compelling Communication
Demonstrate Customer Orientation
Drive Results
Drive Innovation
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.
Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .
If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com