Job Information
Publicis Groupe Field Marketing Manager in Dallas, Texas
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
Overview:
The Field Manager is a marketing expert who will collaborate with Toyota dealers in Gulf States Toyota’s regional footprint to strengthen combined local marketing.
Our client, Gulf States Toyota (GST), is one of the world’s largest distributors of Toyota vehicles and parts, serving approximately 140 dealers in the five-state region of Texas, Oklahoma, Arkansas, Louisiana and Mississippi.
Zenith’s T3 Partnership Team is a group in the field who partners with GST’s dealers and their agencies to strengthen combined local marketing performance.
Role Objectives:
The Field Manager is a trusted advisor to approximately 40 Toyota dealers on behalf of GST. They meet in-person with dealers to increase awareness and understanding of GST’s regional advertising plans and provide resources to help dealers succeed in their marketplace. Field Managers have a emphasis advertising and paid media, but an understanding of dealer marketing and an ability to collaborate are essential to success.
Responsibilities
Responsibilities include but are not limited to:
Develops and delivers GST marketing updates to dealers via in-person meetings at their dealerships.
Creates strong, trusting relationships with the dealers and acts as a true partner as an extension of GST.
Builds a complete understanding of GST’s marketing and advertising strategies and communicates those programs to dealers in a way that provides value.
Partners with Zenith team and GST Marketing to analyze local market data and find insights relevant to business performance, as well as helps customize data visualization to be most effective for the dealers
Consults dealers and their agencies on ways they can complement GST’s marketing efforts to achieve joint goals.
Fosters strong working relationships with team members at both Zenith and Gulf States Toyota and participates in regular team meetings.
Delivers formal summaries of dealer meetings to GST and Zenith, including dealer feedback and highlighting opportunities or obstacles for future success.
Independently manages dealer visit schedules in a way that maximizes the efficiency of time spent in the field and travel costs.
Acts as a strong supporter of the overall T3 Partnership Team to ensure its success for GST.
Qualifications
Bachelor’s degree, concentration in business, marketing, or advertising preferred
10+ years of experience in a marketing or sales role involving advertising, paid media or automotive dealer marketing
Industry experience in automotive or direct experience working with dealers is highly preferred
Experience working at or with a paid media or digital marketing agency is a plus, as is a strong working knowledge of digital media
2-4 years of demonstrated success in a remote work environment and proven ability to self-motivate and go above and beyond
Excellent communication and presentation skills with the ability to quickly build strong relationships and adapt to different audience styles
Proven ability to synthesize a variety of data to provide concise, compelling business recommendations
Required to travel 1-3x per week to meet in-person with dealers
Must reside in the GST region (TX, LA, OK, AR, MS)
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply