Job Information
Henkel Amazon eCommerce Digital Marketing Specialist- Joico in Culver City, California
United States, Culver City, CA, Henkel Consumer Brands
Amazon eCommerce Digital Marketing Specialist- Joico
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
Partner with Amazon advertising, agencies, and internal stakeholders to develop comprehensive marketing strategies covering paid search, display, programmatic, and social media advertising.
Generate, develop, & scale search campaigns & programmatic ad buys across Amazon Sponsored Ads, Amazon DSP, and Google Ads to meet channel business targets.
Drive performance and efficiency of Amazon search campaigns and DSP orders, focusing on metrics such as ad spend, sales, ROAS, CPC, CTR, NTB%, and conversion rate.
Create and execute strategic media plans for major Amazon events like Prime Day.
Understand the consumer journey and marketing/sales funnel dynamics.
Manage complex catalogs and large media budgets efficiently while meeting monthly targets.
Collaborate with internal stakeholders to ensure timely delivery and implementation of display content based on promotional calendar and seasonal needs.
Work with Amazon advertising to analyze campaign data, audit/optimize search & DSP, build and test new ad types, and provide actionable insights & recommendations to key stakeholders.
Provide finance and customer support with monthly billing and reporting as required.
YOUR SKILLS
Bachelor’s degree in marketing, advertising, digital media, or a quantitative discipline.
4+ years of hands-on experience managing paid search (Amazon Sponsored Ads, Google Ads), programmatic (Amazon DSP), & social media advertising (TikTok, Meta).
Amazon Advertising (Search & DSP) & Google Ads Certified.
Digital Marketing agency experience supporting haircare and beauty brands a plus.
Proficient in PacVue, Helium10, and JungleScout preferred.
Must be able to work in a fast-paced digital environment.
Must have excellent written and communication skills.
Must be able to work independently as well as in a team environment.
The salary for this role is $90,000.00 - $125,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.
All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.
JOB ID: 40000001
Contract & Job type: Regular - Full Time
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.