Job Information
Sony Pictures Entertainment Director, Brand Partnerships & Licensing in Culver City, California
The Director of Brand Partnerships and Licensing is an integral member of the Game Shows Consumer Products team. The Director will develop and execute the brand partnerships strategy for Sony’s iconic game shows such as Wheel of Fortune and Jeopardy!. This role requires deep knowledge and relationships with various verticals including travel, retail, CPG, finance, automotive, mobile, and digital. We’re looking for an energetic and proactive leader able to work internally and externally to manage existing businesses and identify new opportunities. This candidate will be focused and have strong communication skills, sales experience and have a motivated personality to get deals. They should be able to think critically and creatively when making plans and have a demonstrated ability to execute a particular strategy. The role will report into the VP of Licensing for Game Shows.
Responsibilities:
Identify new brand partnership opportunities
Build, nurture, and grow licensing business and brand partnerships
Create and pitch proposals
Seek and secure brand integrations for Wheel of Fortune and Jeopardy!
Creatively weave potential brands into the show's existing format
Oversee licensing and co-branded product development from concept to execution
Develop materials and present plans for stakeholder buy-in
Negotiate and execute brand integration and licensing deals
Analyze quarterly revenue reports and participate in annual forecasting
Research and understand competitive landscape, consumer trends, and industry needs
Deliver on product activations and monetization goals
Collaborate with production, sales, and licensing for cross-functional alignment
Develop a deep understanding of Wheel of Fortune and Jeopardy! to grow overall business and engage fans
Maintain monthly financial performance and analysis of all businesses
Perform other duties as requested
Requirements:
10+ years of brand partnership experience within a talent agency, entertainment company, or Consumer packaged goods company
Proven success masterfully negotiating, closing, and executing deals six and seven figure deals
Strategic thinker with deep understanding of current trends
Bachelor’s Degree
Excellent interpersonal, verbal/written communication and presentation skills
Self starter with extreme attention to detail
Must be highly organized
Collaborative within a cross-functional team environment
Must possess a “can-do” and “will-do” attitude
Ability to anticipate issues, be proactive and problem solve
Familiar with pop culture and current entertainment
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPEAccommodationAssistance@spe.sony.com.