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Senior Manager, US Consumer Digital Programs

Coral Gables,Florida,United States

Marketing

Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers. Apple expects innovation in every part of the company, and the Sales team meets that challenge by identifying and creating new commercial models for Apple products and services as buying behaviors change and evolve. In this position, you will be responsible for setting up a team to design and oversee all aspects of Partner Digital Programs across our US Consumer Channel. You will develop a programmatic approach to monitoring digital campaign budgets and creating business briefs for our Partner Communications team, working cross-functionally across marketing to create highly scalable supply chain of customized assets.

Description

In this role, you will: - Lead and develop a diverse team of individuals responsible for driving strategic business development and Partner Digital Programs across our US Consumer Channel. - Create business briefs for our Marcom team who will translate those requirements into creative partner campaigns and programs for each of our product lines that generate maximum impact across the channel - Work with Finance to manage partner campaign budgets and anticipate sales performance trends, and timelines to optimize each line of business - In collaboration with cross-functional teams, project manage digital partner campaigns including web, SEO, Social Media, e-mails, Push notifications, display advertising with engaging and relevant content (full funnel) - Partner internally to define and implement the use of AI and ML tools to provide agility and scale to partner marketing creative and measurement efforts - Understand US consumer partner websites and metrics that affect traffic and conversion - Measure ROI and KPIs and report on all partner campaigns performance - Optimize partner campaigns to improve results focusing on customer experience - Identify trends and insights to inform priorities and optimize spend and performance based on insights - Evaluate emerging technologies, digital trends and provide recommendation for adoption

Minimum Qualifications

• Typically requires a minimum of 15+ years of related experience

• 5+ years of people management experience, including building and developing teams

• 5+ years of experience working with US Consumer channel partners and their eCommerce platforms

• Significant experience in Digital Marketing or Advertising

• Strong subject matter expertise in SEO, database, e-mail, SMS, push, social media display, and advertising campaigns

• Data driven mindset with the ability to use informed insights in decision making

• Bachelor’s degree or equivalent experience in Digital Marketing

Key Qualifications

Preferred Qualifications

• Background leveraging technology, insights, and/or AI/ML technologies to drive scale and automation in the creative and campaign measurement space

• Highly adept at identifying target audiences and rolling out digital campaigns that engage, inform, and motivate

• Proficient in optimizing user funnel for best in class customer experience

• Ability to be accountable for results without direct control — orchestrating across teams, yours and others, to build and manage complex projects to drive digital business strategies and influence all levels of leadership.

• Strong organizational skills with an ability to structure, streamline, and delegate various work streams while maintaining attention to detail

• In depth knowledge of various social media platforms, best practices, and website analytics tools

• Strong communication skills and cross-functional collaboration experience

• Ability to stay up to date in latest trends and technologies in digital campaigns

Education & Experience

Additional Requirements

• Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)

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Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race,color,religion,sex,sexual orientation,gender identity,national origin,disability,Veteran status,or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .

Apple will not discriminate or retaliate against applicants who inquire about,disclose,or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco,review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.

Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .