Job Information
Consolidated Communications Enterprise Services, I Director, Consumer Marketing in Columbus Grove, Ohio
Major Duties CLassification: Exempt / Non-Bargaining Position may be located remote. #LI-Remote Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve. At Consolidated Communications, we believe in doing more for our customers. With a team of 3,200 dedicated professionals, we prioritize listening to our customers and consistently meeting their expectations with forethought and flexibility. We are committed to delivering reliable service and exceptional customer support, ensuring that our customers stay connected and satisfied. As the Director of Consumer Marketing, you will lead the development and execution of strategic marketing and communications plans to support corporate objectives. In this role, you will guide and collaborate with the marketing team and agency partners, focusing on consumer and very small business customer segments. Working in partnership with other business leads, you will drive both growth and base management programs. Responsibilities Marketing Strategy: Develop and implement comprehensive marketing strategies, tailored to the telecommunications industry, supporting e-commerce, direct sellers, digital channel partners, and call center sales to drive revenue growth and achieve business objectives. Leadership & Collaboration: Lead a team of marketing professionals, providing guidance, mentorship, and support to maximize their potential and foster a high-performance culture. Collaborate with cross-functional teams, including sales, product management, and finance, to align marketing initiatives with growth initiatives and overall business goals. Manage and develop relationships with outside vendors and partners. Demand Generation: Partner with the Growth Program Manager to develop and implement marketing programs enhancing the visibility of our fiber internet services, generating leads, and driving customer acquisition. Base Management: Partner with the Base Management Program Manager to build strategies and manage marketing programs that improve customer experience, build loyalty and reduce churn. Branding, Positioning & Messaging: Develop product and brand positioning, ensuring messaging differentiates the products and brands in the market. Collaborate with the broader marketing team and corporate communications for consistent brand messaging and integrated marketing campaigns. Product Launch & Enhancements, Promotions: Plan the marketing launch of new products, upgrades and pricing changes. Manage the cross-functional implementation with internal and agency partners. Media Strategy, Planning and Budget Oversight: Oversee media planning, execution and results across traditional, digital and direct marketing channels. Monitor KPIs, provide performance reports, insights and recommendations for improvement. Manage advertising spend to budget, with a focus on attaining Cost Per Gross Add goals. Creative Strategy & Execution: Develop and execute creative strategies that align with overall marketing objectives, ensuring consistent brand messaging and visual identity across various platforms and tactics (mail, door hangers, TV ads, radio ads, print ads, digital ads, email, out-of-home ads and signage, fleet graphics, bill messages and inserts, collateral, giveaways, sponsorship assets, corporate presentations, etc). Campaign Strategy & Execution: Manage advertising campaign strategy, design, production and distribution of promotional and related materials to reach company targeted sales goals. Sales Support: Collaborate with call center, DSR, MDU and indirect channel sales team