Job Information
The Estee Lauder Companies Consumer Marketing Assistant Manager, Estee Lauder Lux Skincare in Chiyoda, Japan
Consumer Marketing Assistant Manager, Estee Lauder Lux Skincare
Brand: Estée Lauder - Brand
Description
Overview:
Accountable for developing and implementing the GTM strategy for Estee Lauder’s Luxury Skincare including luxury service and media activations
Accountable for developing a marketing calendar including new product launch, re-promote and promotions for Estee Lauder’s Luxury Skincare
Accountable for developing a monthly marketing plan and sales building block for Estee Lauder’s Luxury Skincare
Key Responsibilties:
Develop and refine the GTM strategy of Estee Lauder’s Luxury Skincare: luxury services and media model
Drive the expansion of luxury services, partnering with the Brand Education & Marketing and Commercial teams
Plan and execute media campaigns for new launches and re-promote including owned, earned and paid media, working with media agency and internal partners
Plan and execute CRM campaigns including DM, eDM and Line, working with internal and external partners
Develop an annual and quarterly marketing calendar including product launches, media campaigns, and CRM activations
Plan and execute promotional sets
Plan and execute PR events and creative briefing
Lead B&M promotions and VM
Collaborate with Online team for Online Maximization
Qualifications
Bachelor degree with 5-10 years working experience
Strong Marketing and analytical skills and business acumen in bringing actionable insights through analytics
Team player with strong interpersonal skills in interacting with all levels of management
Agility, innovative and attention to detail
Passion and experience in beauty and lux industry
Job: Marketing
Primary Location: Asia Pacific-JP-13-Chiyoda
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 241970